Assessment summary and purpose


If you plan to purchase a Plug-in Hybrid or Electric Vehicle, when do you think you would make the purchase?



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3. If you plan to purchase a Plug-in Hybrid or Electric Vehicle, when do you think you would make the purchase?



#

Answer










Response

%

1

Sometime in the next year










5

4%

2

1-2 years from now










20

17%

3

3-5 years from now










41

35%

4

I do not plan on purchasing a Plug-in Hybrid or Electric Vehicle










15

13%

5

Not Sure










22

19%

6

Other (please explain)










15

13%




Total




118

100%



Other (please explain)

Hoping to get another 5+ years out of my car before purchasing a replacement

There is a popular illusion that electric vehicles don't pollute-what about the pollution used to generate the electricity that recharges them that is generated by nuclear and coal?

8-10 yrs.

When the Prius dies (!)

Have just bought a hybrid, so it will be some time.

my hybrid has another 100k miles to go, maybe more, so can't predict the next purchase

I keep a car until it's falling apart. My Prius is only 3 yrs. old so it will be awhile before I buy another car.

The current cost is prohibitive. When prices stabilize, I will consider a purchase. I'm more likely to purchase another Prius in the meantime.

At least 5 years as I hope to have my Prius on the road for many years. Also, I need to understand more about the technology and necessary infrastructure necessary to replenish the energy needed to power the car on long road trips

we await solar powered electricity stations for recharging

Only if charging stations are reasonably easy to use.

My Prius is a 06 so I'm hopeful that it will last me longer than 5 yrs. but would be interested in converting it to a plug in should that technology become cheaper

When Street Parking access to plug-in chargers become available in downtown Ptld

I will likely drive my 2008 Prius until it no longer provides reliable transportation. I hope that will be many years from now.

5 + years

Taken together, respondents who plan to purchase a Plug-in Hybrid or Electric Vehicle any time in the next 5 years comprise 56% of all responses, while those who do not plan to purchase such a vehicle, or are unsure, make up 32% of respondents. The remaining 13% who chose ‘other’ largely suggest they may purchase a Plug-in Hybrid or Electric Vehicle at some point, but they are looking to get several more years out of their current vehicle (in most cases a Toyota Prius).

When filtered to show just the 105 respondents (86%) who have experience owning a hybrid, the results are essentially the same: 3% plan to purchase a hybrid ‘sometime in the next year’, 18% indicate ‘1-2 years from now’, 35% responded ‘3-5 years from now’, 14% ‘do not plan on purchasing a Plug-in Hybrid or Electric Vehicle’ and 13% chose ‘other’.



4. Are you currently on a waiting list to purchase a Plug-in Hybrid or Electric Vehicle?



#

Answer










Response

%

1

Yes










4

3%

2

No










110

92%

3

No (but I would like to be)










5

4%

4

Not Sure










1

1%




Total




120

100%

The overwhelming majority of respondents report they are not currently on a waiting list to purchase a Plug-in Hybrid or Electric Vehicle. However, 3% of respondents do report being on a waiting list (which corresponds closely to the 4% from the previous question who plan to purchase an electric vehicle ‘sometime in the next year’); 4% indicate they would like to be on a waiting list in order to purchase one.

5. Which of the following benefits of Plug-in Hybrids and Electric Vehicles are most important to you? (please rank in order of importance)



Overall Priority

Answer

1

2

3

4

5

Responses

1st

Reduce pollution and personal contribution to climate change

42

36

23

9

2

112

2nd

Reduce fossil-fuel consumption and reliance on foreign oil

29

41

33

9

1

112

3rd

Reduce Personal Fuel Costs

34

25

39

10

4

112

4th

Experience the new technology

3

7

14

75

13

112

5th

Other (please explain)

4

3

3

10

92

112




Total

112

112

112

112

112

-



Other (please explain)

see previous remarks about sources of electrical pollution

none

I recharge so many items in the privacy of my own home, why not my vehicle.

experience pro's & con's

I'd like to set an example to others.

Both of the above.

The top two choices are equally important to me

Reduce unnecessary consumption of fuel

I may consider one of these types when the vehicles get twice the mileage it currently gets. Electric cost keep going up so it becomes costly no matter what one does.

not interested

Grow demand and the market

pg must make sense

Set good example for next generation

Question 5 asked respondents to rank the 5 categories above in order of importance -with 1 being most important (blue in graph). The table above shows how respondents prioritized these benefits. As you can see, ‘reduce pollution and personal contribution to climate change’ received the most 1’s (blue) and the second highest number of 2’s (red) and is clearly the benefit that resonates most with respondents. Close behind this sentiment, the answer choice ‘reduce fossil fuel consumption and reliance on foreign oil’ received slightly higher scores than ‘reduce personal fuel costs’ (while ‘reduce personal fuel costs’ generated more 1’s, ‘reduce fossil fuel consumption and reliance on foreign oil’ was more likely to be selected as the 2nd and 3rd most important priority and therefore ranks second overall). ‘Experience the new technology’ and ‘other’ received modest scores and rank 4th and 5th respectively.

These results suggest that respondents are more attracted to Plug-in Hybrids and Electric Vehicles for their environmental benefits rather than just reducing personal fuel costs. This feeling is also underscored by some of the comments in the ‘other’ category, such as: “Set a good example for next generation,” and “Reduce unnecessary consumption of fuel.”




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