CULTURAL APPRECIATION ON SOCIAL MEDIA

CULTURAL APPRECIATION ON SOCIAL MEDIA
All of us appear to be living in a shrinking world, a world that connects people together much easier. Therefore, it is safe to say that people feel more open to a wide range of cultures and embrace cultural appreciation. The majority of us do acknowledge the importance of cultural appreciation since it can increase one’s knowledge of various cultures, thus broadening perspectives. However, cultural appreciation on social media is a different story. The following case will get you a closer step to understanding the face of cultural appreciation on social media, especially on Tiktok. The case is about a male food reviewer on Tiktok who uploaded a video about his experience with a signature dish called Ht g tr, a sweet soup cooked with tea and eggs, originating from Vietnamese people of Chinese origin.

Image of Ht g trà”
Although the combination of this dish sounds unfamiliar to many people, this Tiktoker went overboard by using Vietnamese words liked, which means weird, to describe this sweet soup and show excessive facial gestures. The act of depreciating one’s food culture in exchange for views on social media led this food reviewer to come in fora lot of criticisms from the public. Most importantly, Vietnamese people of Chinese origin felt culturally disrespected and condemned this case so heavily that this food reviewer had to turnoff the comment part in the video permanently. Besides, other food reviewers on Tiktok spoke up their voices by supporting Ht g tr, showing cultural appreciation towards this dish. As can be seen from the above example, it is obvious that social media is a place where people can have freedom of speech and opinions. However, when it comes to cultures, there is a certain extent that all of us should appreciate it as a minimum etiquette. Bi 4: lack of cultural appreciation in fashion/nghệ thuật There are many inquiries regarding what fashion is. Is it merely clothing or is it art Fashion is often referred to as "the industry" - a creative expression of fashion brands and designers. It is a multinational company with a presence everywhere and the power to create economic waves. Fashion has traditionally served as a cultural ambassador, deriving inspiration from it, supporting international travel, and communicating the goal or vision through visual design. While cultural exchange has opened trade allover the world, people have a chance to expand this industry by creating and bringing more never-before-seen novelties to inspire designs, which also easily contributes to cultural appropriation. The current state of cultural appropriation is a minefield for companies if they make any mistakes or commit any scandals.

Image of celebrities appropriated cultures Using symbols, artifacts, genres, rituals, or technologies from a culture that is different from the one of the subject, Dr. Benedetta Morsiani, a research fellow in the department of Modern Languages and Cultures at Westminster University in London, defines cultural appropriation as "the act through which elements of a particular culture are utilized by others" Every year, during the fashion week season, cultural appropriation often appears. This issue caused Victoria's Secret a lot of controversy in 2012. Specifically, in the show, angel" Karlie Kloss wore a costume inspired by Native American. Long-legs 28-year-old wore leopard print lingerie and a heel-length chief's hat. As soon as these images were circulated, the Native American residents - the Indians - were angry and harshly criticized the lingerie company. According to researchers, the fact that a white woman wears a hat reserved only for the male leader of the tribe is a serious insult to indigenous cultural values.
Victoria's Secret faced a huge wave of anger and was forced to cut Karlie Kloss's performance from the lingerie show's broadcast that year.

Serkan Delice, a senior lecturer and research coordinator in the cultural and historical department at London College of Fashion, believes that recent acts of racism and discrimination against people of color have led to an increased awareness of cultural appropriation.