Birth of Kingfisher
Segmentation and Targeting
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| Segmentation and Targeting
The major failure occurred when KFA lost track of who they want to serve. It is an absolute necessity to select the segment of the airline market they want to target and stop the juggling act. Conclusion:- Kingfisher Airlines was started with the just idea of providing a luxurious flying experience to the growing middle class of India. In a country where air travel itself is considered a luxury, the idea of providing luxury air travel was a little ahead of its time. The initial losses were an indication of this, but the lack of patience and the urge to grow faster led to Kingfisher’s advent into low cost flying, this was a mistake. Changing products and the target market lead to more avenues to make loss. For a business to be successful the main focus should be on creating an efficient work-frame, taking appropriate decisions, establishing healthy competitive environment, improving quality of service and standing in unity to find best solutions to problems. Download 20.2 Kb. Share with your friends:
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