Birth of Kingfisher

The SBI being the leader of the consortium of banks that lend funds to Kingfisher holds a major stake in the Airline, by constructive meetings with SBI and other investors Kingfisher trusts, a deal could be struck to pump fresh capital from new investors. Suicide investors and investors who buy sick units can be prospected.

An alternative considered by Mallya is getting his other business establishments to take over some of the debts from KFA. Analysts don’t really back this decision.

Collaborations

Vijay Mallya is a well connected man and Kingfisher is a very famous name in the world. Now that 100% FDI is allowed in the Airlines Industry, it shouldn’t be such an uphill task to find investors who would like to collaborate with KFA. Though collaborating with an ailing Airline means taking over debts, the brand Kingfisher is big enough to make it worthwhile.

The mistake of envisioning something ahead of its time was what lead Kingfisher to its downfall. Reengineering its marketing strategy to a market penetration strategy would help kingfisher make a comeback. Playing by the same rules that every other player plays is what Kingfisher needs right now.