Chapter I -v english for business reni Febriana 1402160263 ak 40-02



Download 59.04 Kb.
Date conversion31.07.2017
Size59.04 Kb.
CHAPTER I -V

ENGLISH FOR BUSINESS

hasil gambar untuk telkom university

Reni Febriana

1402160263



AK 40-02

S1 ACCOUNTING

ECONOMY AND BUSINESSS FACULTY

TELKOM UNIVERSITY

DISCUSS WITH YOUR PARTNERS!

  1. What is a company profile?

A company profile is used to present your company (art gallery, art museum, art fair, art school, auction house, etc.) to the global audience . To create a company profile, you need to establish a company membership. There are three company memberships available: BASIC, PREMIUM, DELUXE.

  1. Why should a company use the logo?

The logo is an image or simply sketch with a particular meaning, and represent a sense of enterprise, regions, organizations, products, countries, institutions, and other things needed something short and easy to remember instead of the actual name.

  1. What are the advantages of the logo?

Logo in the form of a company whose image is needed to attract the attention of the customer or client. Especially in this era of globalization is increasingly fore very tough competition in various parts of the world that enables the widespread delivery of information in various corners of the world so it is important to create an identity for a company that still exist and survive in this competitive global as well.

  1. Why do a company need an organizational structure?

Organizational Structure in a company intended to formulate the basic tasks and functions are divided into units - unit parts division or department in order meminamilisir overlapping within each unit or division.


Importance of Organizational structure is also to set up good relationships between the unit and internal unit itself. it is intended to take advantage of all the capabilities to a destination in accordance with the company's vision and mission perusahaan.selain it will facilitate the integration of functions within the company to be effective and efficient.

Exercise 1

What can you describe from these logos?

Illustrated logos

Royal Philips of the Netherlands is a diversified technology company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.








Combination logos



Hewlett-Packard Company commonly known as HP, is one of the world's largest information technology company. Hewlett-Packard built by two people named Bill Hewlett and Dave Packard. Headquartered in Palo Alto, California, USA, the company has a global presence in the fields of computing, printing, and digital images, and also sells software and other services.

Textual logos




International Business Machines Corporation is an American company that manufactures and sells hardware and computer software.








Textual logos




an American multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, grant licenses, and supports a variety of products and services associated with computers.

Symbolic logos




Apple Inc. is a multinational corporation based in Silicon Valley, Cupertino, California [1] and is engaged in the design, development, and sale of goods that include consumer electronics, computer software, and personal computers.








Combination logos



Apricot Computers was a British manufacturer of business personal computers, founded in 1965 as "Applied Computer Techniques" (ACT), later changing its name to Apricot Computers, Ltd. It was a wholly owned UK company until it was acquired in the early 1990s by the Mitsubishi Electric Corporation, which hoped that Apricot would help them compete against Japanese PC manufacturers, in particular NEC which commanded over 50% of the Japanese market at the time. Mitsubishi eventually shut down the Apricot brand; a management buyout resulted in new company Network Si UK Ltd being formed. In 2008 a new, independent Apricot company was launched in the UK.


  1. DESCRIBING COMPANY’S STRUCTURE



  1. President
    a person who is appointed to lead the limited liability company (PT). Director may be a person who owned the company or professional person appointed by the owner of a business to run and lead a limited liability company.

  2. Board of Management

A person of elected or appointed members who jointly oversee the activities of a company or organization, which can include a non-profit organization or a government agency or corporation. A board of directors' activities are determined by the powers, duties, and responsibilities delegated to it or conferred on it by an authority outside itself.

  1. Supervisory Board Group Management Committee

often called board of directors, is a group of individuals chosen by the stockholders of a company to promote their interests through the governance of the company and to hire and supervise the executive directors and CEO.

  1. Finance Accounting & Control

is the field of accounting concerned with the summary, analysis and reporting of financial transactions pertaining to a business.This involves the preparation of financial statements available for public consumption. Stockholders, suppliers, banks, employees, government agencies, business owners, and other stakeholders are examples of people interested in receiving such information for decision making purposes.

  1. Information Technology

Information technology managers need a technical background, business acumen and people-management skills. Because they direct the work of other employees, these individuals require strong interpersonal and communication abilities. Analytical thinking also is very important, as this position often involves problem resolution and process development. In addition, a strong customer service orientation is a must because information technology managers often serve as the final escalation point for high-visibility troubleshooting. Employers look for a bachelor’s degree in an IT-related field, plus at least five years of experience with the specific types of business systems, hardware and networking services utilized by the firm. Demonstrated leadership also is required.

  1. Human resource management

The management of human resources. It is a function in the organizations designed to maximize employee performance in service of an employer's strategic objectives.HR is primarily concerned with the management of people within organizations, focusing on policies and on systems.HR departments and units in organizations typically undertake a number of activities, including employee benefits design, employee recruitment, training and development, performance appraisal, and rewarding HR also concerns itself with organizational change and industrial relations, that is, the balancing of organizational practices with requirements arising from collective bargaining and from governmental laws.

  1. Legal Affairs

Who work in a company's in-house legal department, advising the company about legal issues related to business operations. Legal affairs professionals often work for banks, insurance companies or pharmaceutical companies, combining legal experience with strong business acumen.

  1. Communication and Public Relations

As a profession of a PR is responsible for providing information, educate, convince, gain sympathy, and arouse people's interest would be something or make people understand and accept a situation.

Exercise 2

Now write a description of the organization chart above, in about 100-150 words.

The company consists of five main departments.The marketing departments is made up of three units.The sales department is divided into two sections.The marketing department is in charge of the sales force.The marketing department is responsible for advertising, sales promotions, and market research.The five department heads are accountable to the Managing Directors.



Exercise 3

Match us the words on the left with the definitions on the right.

1

Autonomous (C)

A

a system of authority with different levels, one above the other

2

Decentralization (F)

B

a specific activity in a company, e.g. production, marketing, finance

3

function (B)

C

Independent, able to take decisions withput consulting a higher authority

4

Hierarchy (A)

D

People working under someone else in a hierarchy

5

Line authority(E)

E

Dividing an organization into decision-making units that are not centrally controlled.

6

Report to (G)

F

The power to give instructions to people at the level below in the chain of command

7

Subordinates (D)

G

To be responsible to someone and to take instructions from him or her.


Exercise 4



  1. Faxes 2. Hairdryers 3. Mobile computing product 4. Lamps 5. X-ray equipment

Exercise 5

Read the following text and write a brief heading for each paragraph

PRODUCTS AND BRANDS

  1. Product

Marketing theorists tend to give the word product a very broad meaning, using it to refer to anything capable of stisfying a need or want. Thus services, activities, people (politician, athletes, film stars), places (holiday resorts), organizations (hospitals, colleges, political parties), and ideas, as well as a physical objects offered for sale by retailers, can be considered as products. Physical objects can usually be augmented by benefits such as customer adivice, delivery, credit facilities, a warranty or guarantee, maintenance, after-sales service, and so on.

  1. Brand

Some manufacturers use their name (the ‘family name’) for all their products, e.g. Phillips, Colgate, Yamaha. Others, including Unilever and Procter&Gamble, market various products under individual brand names, with the result that many customers are unfamiliar with the name of the manufacturing company. The major producers of soap powders, for example, are famous for their multi-brand strategy which allows them to compete in various market segments, and to fill shelf space in shops, thereby leaving less room for competitors. It also gives them a greater chance of getting some of the custom of brand switchers.

  1. COMPANY PROFILE



        1. T 2. T 3. T 4. F 5. F 6. T



  1. VOCABULARY

1.D 2. F 3. H 4.E 5.B 6.C 7. A 8. G



1.Estabilished 2. Concentrated 3. Progrmme of expansiom

4. Launched 5. Turn out 6. Managed 7. Monitors 8. Implemented

9. Divisions 10. Issues,Practices





Exercise 5:

READ THIS ARTICLE THEN COMPLETE THE NOTES


Name of company Virgin

Headquarters London

Chairman Richard Branson

Business activities Cinema,hotels,comunications,financial services,investments,retail and travels,also music and entertainment stores.

Main markets US,UK,Continental Europe,Australia and Japan

Sales in 1999 the combined the different virgin holding companies exceeded £3 bn.








Exercise 6

WRITE COMPANY PROFILE FOR TESCO BY USING THIS NOTES!




TESCO plc

TESCO plc based cheshunt,near london.UK.It was founded in 1924 by John Gardiner the chairman. T he businee activities are superstores and hypermarkets,food,toys,clothes Personal finance-banking,credit cards,loans,insurance E-commerce-home shopping,books online,internet service provider.

Main markets UK,Ireland,France,Czech Republic,Hungary,Poland,Slovakia,South Korea,Thailand (plans for Malaysia and Taiwan)


Exercise 7

FILL IN THE BLANK WITH THE CORRECT FORM OF VERB



  1. Founded 2. Did 3. Began 4. Led 5. Set up 6. Become

7. Develop 8. BoughT 9. Has 10. Maintains 11. Creates

12. Always paying 13. Makes




Reni Bakery

Start enjoying the perfect delicious



  • Catering spesialist

  • Eat in or take out

Phone 082214006597

Fax www.renibakery.com

Town square shopping centre


CHAPTER 2

PRESENTATION SKILLS

EXERCISE 1

 





  1. Formal

  2. Unique presentation and entertaining

  3. Non-experts

  4. Twenty-minutes

  5. I would like them to give me a question afterwards

  6. To take notes that really matter to remaind them

CHAPTER 3

BUSINESS LETTER AND MEMO

A- Work with a partner. Are these statements about memos true (T) or false (F)?

1. A memo is short for memorandum. (T)

2. It cannot be send without a salutation. (F)

3. A memo is usually sent to more than one person. (T)

4. Memo’s are usually short and to the point. (T)

5. A memo is usually sent to people in a different company. (F)

6. A memo has a specific date format. (T)

7. You should always reply to a memo. (F)

8. A memo usually has one specific format. (F)

9. Memo writing is similar to letter writing. (T)



10. You can write a memo on paper or as an email. (T)



  1. b. New general manager

  2. e. Meeting postponed

  3. a. Company health club

BASED ON THREE MEMOS ABOVE, WRITE SHORT ANSWER TO THE QUESTIONS BELOW:



    1. The new general manager is Arrifa Rehman

    2. The staff can meet Mr Rehman on Monday November 5 at 04.30 p.m



    3. Because many sales staff are absent due to flue

    4. The new company health club

    5. 4 days



  1. Tabla Musical Ltd

  2. November 23

  3. All employees

  4. Faizan Cheema

  5. Thefts

  6. There have been a number of thefts in the building recently.

BUSSINES LETTER VOCABULARY QUIZ





















WRITE BUSINNES LETTER BASED ON THE SITUATION

CHAPTER 4

TELEPHONING



Dialogue:




Then write the message in the notes below!





Write the dialogue in the box!



Complete the dialogue based on the story below:







CHAPTER 5

DESCRIBING TRENDS



















Look at some of the nouns and verbs used to describe changes in price, quantity and amount, for example:


























The database is protected by copyright ©ininet.org 2016
send message

    Main page