Table 6
Projected Market Share
Year
|
Projected Growth
|
Market Share
|
%
|
Qty.
|
2021
|
50%
|
0.77%
|
416
|
2022
|
50%
|
1.16%
|
669
|
2023
|
50%
|
1.73%
|
1,069
|
C.4. Projected Sales
Projected sales were obtained by multiplying the base price for a single project (P20,000) with the projected market share. Our sales will increase by 50% based on our market share.
Table 7
Projected Sales
Year
|
Growth Rate
|
Sales
|
Annual
|
Monthly
|
2021
|
50%
|
8,320,000
|
693,333
|
2022
|
50%
|
12,480,000
|
1,040,000
|
2023
|
50%
|
18,720,000
|
1,560,000
|
Marketing Program
D.1. Product Strategies
As the world takes the fourth industrial revolution, more and more SMEs are looking into adopting application software to solve business management problems and bottle-necks and to support their growing needs if they are to expand their operations. The product will be significantly cheaper than other commercial application software, but the quality will not be compromised. Continuous service support, as well as additional services such as assistance in the preparation of financial reports, tax returns and other regulatory and reportorial requirements will be provided to the customers for additional corresponding fees. Also, free excel trainings and business process management programs will be provided to the customers to improve client relationship.
D.2. Place Strategies
EXCELENS’ main office will be located at Robinsons Cybergate Tower 3, Mandaluyong City. The main office is accessible to many nearby enterprises in Mandaluyong, Makati, Pasig, Manila, Quezon City and other cities in Metro Manila. Clients from far places can be entertained through video teleconferencing such as Zoom, Skype, Google Meet, etc.
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