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PRODIGY – The ProdMan Club Greetings from Prodigy Club, the flagship
ProdMan club of SJMSOM, IIT Bombay. Given below is some preparatory material for the product management domain. We hope you find it useful for your interviews, and we hope to see you at SJMSOM. All
the best for your interviews ProductA product is an item or a service offered on the market and designed to meet the needs or wishes of customers. In terms of product management, it is the result of management activities that provide users with unique opportunities. Those opportunities then offer value to users.
E.g., Spotify,
education, consulting,
WhatsApp, etc.
Product Management Product management is the process of strategically directing every
stage of the product lifecycle, from research and development to testing and positioning. The goal is to build technically feasible products that fulfill both user needs and business objectives. Product management happens at the intersection between business,
technology, and user experience.
Roles of a PM ● Understanding and representing user needs.
● Monitoring the market and developing competitive analyses.
● Defining a vision fora product.
● Aligning stakeholders around the vision for the product.
● Prioritizing product features and capabilities.
● Creating a shared brain across larger teams to empower independent decision-making.
