Consumer behaviour
Sex wise consumption of beer
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- Age wise consumption of beer
- Marital Status of consumers
- Chapter 6 Conclusion CONCLUSION
- The following are conclusion:- A. CUSTOMERS
- BIBLIOGRAPHY Books
- Websites: www.hrfolks.com www.google.com Annexure
Sex wise consumption of beer
As per the investigation at beer shops and model shops I have found that- 98% people consume beer are male. Only 2% people consume beer in modal shops and restaurants are female. Age wise consumption of beer 
As per the investigation at beer shops and model shops I have found that- 9% people consume beer are between age group of 14-18years. 26% people consume beer in modal shops and restaurants are between age group of 18-21 years. 28% people consume beer in modal shops and restaurants are between age group of 21-25 years. 34% people consume beer in modal shops and restaurants are more than 25 years old. Marital Status of consumers 
As per the investigation at beer shops and model shops I have found that- 52% people consume beer are married. Only 2% people consume beer in modal shops and restaurants are unmarried. Chapter 6 Conclusion CONCLUSION The study which has to be taken concludes that the product of MML is satisfactory product for the consumers. The sale of MML is average rather that Good. According to the previous study report of Business Today, MML stand at 3rd rank in the Beer market. The following are conclusion:- A. CUSTOMERS The awareness of MML is good to the consumer . Strong Beer is much consume rather than Mild Beer. Taste of Beer attracts most consumers while taking a Beer. Consumers prefer Bottled Beer. Most of the consumers feel happy after consuming Beer. They feel relaxed after consuming Beer. In U.P. consumer take Beer for Enjoy. According to some consumer the Golden Eagle has no proper taste, but their strong beer is doing well. In strong Hawards-5000 & in Mild Golden Eagle is more preferred by the consumers. No attractive scheme is offered by the MML. Consumers are not Brand loyal; they change their loyal according to availability. B. RETAILERS:- Two most preferred Brands are Kingfisher and Hawards- 5000. Hawards & other Brands expenditure on advertisement is much more the MML Brands Some Retailers do not feel happy while selling the MML product, due to not attractive scheme & helped by consumer and they are attracted towards condition of environment in and around the Retail shops. BIBLIOGRAPHY Books: C.R. Kothari, RESEARCH METHODOLOGY , Wishwa Prakashan Jaipur, 1990. Prof. P.C. Tripathi, Human Resource Development, Sultan Chand and Sons, New Delhi, 1st Edn., 1997. Dr. C.B. Gupta, Human Resource Management, Sultan Chand & Sons, Educational Publisers, New Delhi 1st Edn., 1996. Gupta, S.P., Stastical Methods, 9th Revised Edn., 1997, S, Chand & Sons, New Delhi Thakur C.P. and K.C. Sethi, Industrial Democracy: Some Issue and Experience, Shri Ram Centre for Industrial and Human Resource : New Delh 1973. Virmani B.R. Worker Participation in Management , Macmillan Company of India Ltd, New Delhi 1978 Chandra S. Grievance Procedure: A survey of Practice of India , Administrative Staff College of India, Hyderabad 1968. Journals: Davis, William L. (1993). Performance appraisal: How extension agents view the system. Journal of Extension. Winter, Vol. 31 (4): 15-17. Hejazi, Y. (1988). Extension agent's job attractions. Iranian Journal of Agricultural Science. Vol. 18 (3-4): 27-38. Gani, A. (1998). Appraising the performance appraisal systems. Indian Journal of Training and Development. Vol. 28 (2): 60-70. Jabeen, Shagufta (1997). Satisfaction of performance appraisal in private and public organization. HRD News Letter. July-Aug. 1997. p. 7-10. Muralidhar, S. (1993). Employee performance appraisal. Excellence in supervision. Vol. 9 (4): 146-150. Patterson, Thomas F. (1987). Refining performance appraisal. Journal of Extension. Winter. p. 165-18 Riggs, Kathleen. (1993). Job satisfaction in Extension. Journal of Extension. Vol.31 (2): 23-28. Singh, D.P.N. and Singh, Ashok Kumar. (1990). Employee's performance appraisal - where it can lead to? Paribandh, Oct. 1990 - Mar. 1991. p. 10-15. Websites: www.hrfolks.com www.google.com Annexure  Download 1.64 Mb. Share with your friends:
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