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Q: Explain how the writer’s word choice creates an emotional appeal to the reader. (2)





Extract 3: (from an article about parenting: ‘Paranoid Parenting’)
Here’s another story: once upon a time, there was a little boy who got a new pair of wellies, inside which, around the top, his mother inscribed his name in felt pen. This child, asserting the inalienable rights of small boys everywhere, then proceeded to go out and fill his wellies with water. The ink of his name ran, and by the time the bell rang for school that Monday morning the small boy had vivid blue smudges, like vicious bruises, ringing his calves. His teacher, a zealous young woman, ever alert to the omnipresence of evil, took one look at the marks and lifted the phone to the social work department. “Come quickly,” she hissed. “This boy is clearly being abused.”
When the social workers rushed to examine the boy and quiz his mother, they could find evidence of nothing. Soap and water had washed away the dreadful bruises, and the mother’s relationship with her son turned out to be impressively healthy. The only mistake this unfortunate family had made was to fulfil society’s constant, lurking expectation that all children are in danger all the time.

Q: Explain how the writer’s word choice in these paragraphs makes clear her attitude to the teacher and the social worker? (4)





Extract 4: (from an article about perceptions of the elderly)
Even the universal image of old age as the time of superior wisdom is passing away. We no longer have Elders whose counsel is precious and who must be respected. This debunking was already underway with Shakespeare’s sardonic Seven Ages in As You Like It. For him, life after about 40 was already crumbling into absurdity. In our own times, grandmothers are still expected to remember – that much of their function remains – but their habit of giving advice, and requiring attention to be paid to their advice, is no longer wanted. The old have been excommunicated and they resent it.
Q: By referring to two examples from the above paragraph show how the writer uses certain words/phrases to highlight his feeling about what has happened to old people. (4)




Extract 5: (from an article about obesity)
There is no doubt that obesity is the world’s biggest public-health issue today – the main cause of heart disease, which kills more people these days than AIDS, malaria, war; the principal risk factor in diabetes; heavily implicated in cancer and other diseases. Since the World Health Organization labelled obesity an epidemic in 2000, reports on its fearful consequences have come thick and fast.
Q: Explain how the writer’s word choice stresses the seriousness of the health problem. (2)




Extract 6: (from an article about obesity)
After school and in the playground, away from the teacher’s eyes, sweets and chocolates were traded. They became the marks of rebellion and statements of independence. Eating foods they suspected the grown-ups would rather they didn’t, made those foods ever more enticing. They weren’t just food but food plus attitude.
Q: Explain how the writer’s word choice makes clear the children’s attitude to the school’s ban. (2)




Extract 7: (from an article about obesity)
It might; but it would also constitute too great an intrusion on liberty for the gain in equity and efficiency it might (or might not) represent. Society has a legitimate interest in fat, because fat and thin people both pay for it. But it also has a legitimate interest in not having the government stick its nose too far into the private sphere. If people want to eat their way to grossness and an early grave, let them.
Q: Explain how the writer uses word choice to make clear that he disapproves of too much government intervention. (2)

Show how the writer uses particular features of language to demonstrate his strength of feeling. (4 marks)







Imagery:
Metaphor and Simile

Personification

Onomatopoeia (sound)

Alliteration


Questions on the Effectiveness of Language - Imagery

Formula


1. Identify key info in the passage

2. Quote the image

3. Explain, where appropriate, the literal roots of the image

4. Explain why it is effective in relation to the writer’s purpose






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