Dreamz Unlimited



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Dreamz Unlimited

Dreamz Unlimited was an Indian film production and distribution company founded in 1999 by Shahrukh Khan, Juhi Chawla and Aziz Mirza. The company produced three films.[1][2] In 2004, Khan took over the company and transformed it into Red Chillies Entertainment.

Films produced


Year

Film

2000

Phir Bhi Dil Hai Hindustani

2001

Asoka

2003

Chalte Chalte


Red Chillies Entertainment


Red Chillies Entertainment; abbreviated as RCE is an Indian motion picture production and distribution company, based in Mumbai. The company was founded in 2002 by Bollywood actor Shahrukh Khan and his wife Gauri Khan. It formed from Dreamz Unlimited.

The company has five sub divisions, apart from film production, REC has a visual effects studio known as Red Chillies VFX, a studio for TV commercials known as Red Chillies TVC, a Television programs production division under the name of Red Chillies Idiot Box and an equipment Leasing division. The company also has a little over 50% stake in the Cricket team Kolkata Knight Riders.

Sanjiv Chawla is the Executive Producer of the company while Gauri Khan serves as a producer. Red Chillies Entertainment was ranked as the third, fifth and seventh most powerful production house in Bollywood in 2007, 2008 and 2009 respectively

Product Divisions


Red Chillies Entertainment holds five divisions which are

  • Film production,

  • VFX,

  • TV Ads,

  • Television program / Serials

  • Equipment Leasing.

History


In 2004, choreographer Farah Khan, a good friend of Khan, decided to direct a film with him. He then took over the production company Dreamz Unlimited which he created with Juhi Chawla and director Aziz Mirza and transformed it into Red Chillies Entertainment with his wife Gauri Khan, who became producer of the first production Main Hoon Na in which Khan starred as well. The movie did well at the box office, becoming the second highest grossing film of the year. Khan also starred in the company's 2nd release, the 2005 movie Paheli, belonging to the genre of indian Parallel Cinema, the film was critically acclaimed and was selected as India's official entry to the 79th Academy Awards in the Best Foreign Language Film category, but was a commercial failure.

The third film produced by the company was Farah Khan's mega-budget Om Shanti Om, which was released in November 2007. The film was set in the 1970s and 2000s and paid tribute to, and pokes fun at the, Indian film industry of both these eras. Upon release, it broke many box office records, grossing over inr1.48 billion and thus became the highest-grossing Hindi film of all-time at the time of its release.[4] The 2009 film Billu starring Irrfan Khan and Lara Dutt was the company's next release, the film opened to good reviews, but was a box office failure. The latest film produced by the production company is Roshan Abbas's Always Kabhi Kabhi, the film did poorly.

The company continued working on other projects until finally deciding on Ra.One (2011) staring Khan himself, Kareena Kapoor and Arjun Rampal. The pre-production work began in 2007 after the release of Om Shanti Om. The film's crew consisted of more than 5,000 members from India, Italy and the US, and was pieced together by more than 1,000 people, working in shifts, in around 15 studios across the world.[5] It saw the inclusion of several visual effects techniques being incorporated in the production which were carried out by Red Chillies VFX. With an estimated budget of inr1.25 billion, Ra.One was the second-most expensive film ever produced in Indian cinema, and the most expensive Bollywood film.[6] The film witnessed a level of publicity campaigning previously unseen in India films, with marketing taking place over a period of nine months and involving major brand tie-ups of a 52 crore (US$9.88 million) which set the record for the largest marketing budget in India.[7]

The film released across 3,100 screens in India and 904 prints overseas in both 2D and 3D,[8] making it the largest Indian cinematic release in the world. Upon release, while the Indian critics gave mixed reviews, the overseas film critics received it warmly. The film has been widely praised for its visual effects and action, though criticism has been generated regarding its script and direction. Subsequently, the success of the effects and the 3D version of the film prompted multiple other Bollywood filmmakers to consider technology as a part of film-making, especially in view of the success of Ra.One and the inordinately higher returns generated from 3D ticket sales.[9] The film went on to break multiple box-office records and according to its distributors, is the second highest-grossing Bollywood film worldwide earning over inr2.4 billion. Their next production will be Karan Johar's next directorial venture, Student Of The Year, which will be co-produced by Johar's production company.


Visual effects


The company also has a visual effects studio known as Red Chillies VFX which flagged off in 2005.[10] Apart from home productions, the VFX team had been involved with many major movies like Chak De India, Don - The Chase Begins Again, Dostana and De Dana Dan.[11] The division has won accolades for its work in India and abroad. Don: The Chase Begins Again won European accolades for Best Special Effects in 2006. A year later, Om Shanti Om won best visual effects from Filmfare, Zee cine, IIFA, Star Screen, Indy's and Apsara Producer's Guild Awards and in 2011, Ra.One swept all major awards in Bollywood for visual effect, including a National Film Award and Filmfare Award for Best Special Effects and was nominated for the Asian Film Awardas well.[10] The division has the largest manpower among the group companies with a staff strength of over 130.[12]

Television content


The company have also ventured into television content production under Red Chillies Idiot Box. It produced its fist television show in 2009, since then, the company has made twelve chat shows and serials.[13] They are also responsible for the conception of Coke Studio (India), a popular Music TV Show featuring live music performances by renowned artists.[14] In 2010, the company co-produced Living with a Superstar-Shah Rukh Khan with Discovery Travel and Living. The 10-part series was the biggest Indian show on TV, with a budget of nearly inr20 million.[10] The same year, they created along with Walt Disney Studios Motion Pictures, the highly popular Teen drama Ishaan. The show received positive response and recorded the highest TRP for a kids' show in recent times.[15] In 2011, the production company collaborated with UTV for their newly-launched channel UTV Stars, first with the celebrity based chat show Up Close & Personal with PZ with actress Preity Zinta as host. Shot at her own penthouse in Mumbai, the show stated airing on September 2011.[16] Then through the reality TV show Live My Life, the show became one of the first big shows on the channel and also one of its longest running series. It completed more than 25 episodes in a span of six months. The show received good feedback, especially from the youth.[17] and Superstar Santa, a show that deals with issues relating to life featuring one celebrity each week solving the issue at hand.[1

Commercials


Red Chillies TVC, the sub-division of RCE responsible for producing television commercials has been active since 2001. The company has produced over 250 commercials (with an average of 45 commercials yearly) for various national and international brands , such as TAG Heuer, Lux Cozy, Sprite, Pepsi, Dish TV, Airtel & Videocon

Sports


In 2008, Red Chillies acquired ownership rights for the franchise representing Kolkata in the a Twenty20 cricket tournament Indian Premier League, for a price of USD 75.09 million, and have since named the team Kolkata Knight Riders. KKR is the richest team in the IPL and it has been ranked as the most valued with a brand value of $42.1 million.[20] Financially, the KKR are the most profitable and successful franchise in the IPL as well.[21][22] The home of the Kolkata Knight Riders is Eden Gardens, the largest and most iconic cricket stadium in India. It is also one of the largest stadiums in Asia. In 2011, they introduced the Mumbai franchise in the motorsport racing league i1 Super Series.
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