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PETER F. DRUCKER
Who: The most influential management thinker of the twentieth century. He wrote an astonishing forty-one books, influenced the thinking of two generations of CEOs, received a US. Presidential Medal of Freedom, and taught for three decades at the Claremont Graduate University Business School that now bears his name.
Big Idea Self-management. “Drucker’s primary contribution is not a single idea Jim Collins once wrote, but rather an entire body of work that has one gigantic advantage nearly all of it is essentially right Drucker coined the term
“knowledge worker foresaw the rise of the nonprofit sector, and was among the first to stress the primacy of the customer in business strategy. But although he’s best known for his thoughts on managing businesses, toward the end of his career Drucker signaled the next frontier self-management. With the rise of individual longevity and the decline of job security, he argued, individuals have to think hard about where their strengths lie, what they can contribute, and how they can improve their own performance. The need to manage oneself he wrote shortly before he died in 2005, is creating a revolution inhuman affairs.”
Type I Insight: Demanding of knowledge workers that they define their own task and its results is necessary because knowledge workers must be autonomous. . . workers should be asked to think through their own work plans and then to submit them. What am I going to focus on What results can be expected for
which I should beheld accountable By what deadline?”
More Info: Drucker wrote many books, and many have been written about him,

but a great starting place is The Daily Drucker, a small gem that provides insights and action points for putting his ideas into practice. On the topic of self-management, read Drucker’s 2005 Harvard Business Review article,
“Managing Oneself For more information and access to digital archives of his writing, checkout www.druckerinstitute.com

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