JIM COLLINS
Who: One of the most authoritative voices in business today and the author of
Built to Last (with Jerry Porras), Good to Great, and, most recently, How the
Mighty Fall. A former professor at the Stanford Graduate School of Business, he now operates his own management lab in Boulder, Colorado.
Big Idea Self-motivation and greatness. Expending energy trying to motivate people is largely a waste of time Collins wrote in Good to Great. If you have the right people on the bus, they will be self-motivated. The real question then becomes How do you manage in such away as not to demotivate people?”
Type I Insight: Collins suggests four basic practices for creating a culture where self-motivation can flourish 1. Lead with questions, not answers. Engage in dialogue and debate, not coercion. Conduct autopsies, without blame. Build red flag mechanisms In other words,
make it easy for employees and customers to speak up when they identify a problem.
More Info: Collins’s website, www.jimcollins.com
, contains more information about his work, as well as excellent diagnostic tools, guides, and videos.
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