Executive report of key results of recent research on supplier development strategies and outcomes


Major Responsibilities of Each Organization



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Major Responsibilities of Each Organization




Platform Supply


  • Coordinate P & S activities to meet platform variable and investment cost objectives

  • Coordinate supplier quality activities in support of vehicle quality objectives

  • Manage vehicle supply risks

  • Manage tooling, equipment, and construction procurement

  • Communicate platform requirements into P & S and coordinate resource deployment to support requirements



Supplier Quality & Development


  • Develop and implement methods and tools to improve vehicle quality to corporate objectives

  • Manage advance quality planning and current vehicle quality problem identification and resolution

  • Measure supplier quality performance to objectives

  • Minimize quality risks on assembly tooling and equipment and production vehicle components/systems

  • Work with suppliers to improve manufacturing processes and resolve process issues

  • Work with supplier management to develop and implement supplier and commodity management strategies



Supplier Management





  • Coordinate the development and implementation of supplier and new commodity y management strategies

  • Manage costs, manage supplier relationships and work with engineering to introduce new technologies

  • Leverage supplier expertise across platforms

  • Encourage supplier participation in continuous improvement initiatives

  • Manage daily supplier business transaction activities

  • Manage Service and Parts procurement



Supply


  • Develop and manage worldwide supply network to ensure the timely, cost effective and quality delivery of materials and finished vehicles to customers

  • Establish production programs and vehicle build schedules

  • Ensure parts availability for pilot, launch and volume production

  • In cooperation with vehicle platforms, conduct engineering development of methods and procedures for total materials management

  • Develop and implement logistics supplier and commodity management strategies and conduct operations of Chrysler Transport, Inc.

Special Supplier Relations


  • Identify and develop qualified ethnic minority-owned companies for Chrysler business

  • Develop and monitor Second Tier Minority Supplier Sourcing Strategy

  • Mentor key minority suppliers

  • Facilitate dialogue between Chrysler’s senior management and key minority suppliers

  • Participate in regional trade fairs and interview prospective suppliers



Operations and Strategy


  • Manage procurement of non-production suppliers and services for Chrysler facilities

  • Develop and implement benchmarking and training programs

  • Develop and administer Procurement & Supply policies and procedures

  • Conduct special strategic studies to improve P&S operations

  • Coordinate supplier special events, supplier communications and measurement activities

  • Coordinate P&S continuous improvement and value engineering efforts

  • Coordinate Chrysler’s SCORE program

International Procurement


  • Provide Procurement support to off-shore assembly and manufacturing locations

  • Identify and develop suppliers in the host country to provide for Local Content

  • Facilitate the establishment of Chrysler’s key North American Suppliers in foreign locations

  • Provide a liaison function between P&S International Operations and the Platform Engineering teams

  • Provide Supplier Quality training and guidance to off-shore Chrysler locations including certification of in-country approval labs

  • Assist in the resolution of parts shortage issues associated with International Supply


Comments from Gary Anderson – Director of Supplier Development

Gary has a total of 45 years experience working in the automotive industry. This includes 15 years of experience working with Chrysler, and 15 years prior to that working with AMC. He has been Head of the Supplier Development group for 1.5 years. He reports to Cindy Hess, who is head of Supplier Quality, and also to the Platform Supply Group (formerly headed by Steve Zimmer). This was effective as of March 1996, (the latest iteration of Chrysler’s organization). The Supplier Quality group consists of Supplier Measurement and Feedback, Quality Process Improvement, Process Specialists, and Supplier Development and Technical Assistance.


Process Specialists The Process Specialists are a group of 15-16 individuals, who specialize in areas such as castings, machining, etc. These individuals are typically in a “reactive” mode, in that they respond to quality/delivery issues when measurement indicators signal that a problem exists. For instance, if a supplier is experiencing persistent process problems that are evident, and the normal set of contacts cannot resolve it, then the process specialists become involved. In such cases, these individuals have the requisite skill set, given that the relationship is positive (win/win), which allows them to watch the line for awhile, talk to the supplier’s production people and get an idea of what the actual problem is. They then work with the supplier’s technical people to determine what is wrong with the process arrive at conclusions regarding a solution. This may take two to three days, with some repeat visits (an additional 2-3 times), and the isolated process incident is resolved relatively quickly. At that point, they move on to another supplier, and travel all over the world “fighting fires”. This type of “reactive” supplier development has been used for a number of years.
Recent Applications of “Proactive” Supplier Development Supplier Development has been talked about for a number of years at Chrysler, but in Gary’s opinion, this was largely “lip service”. Only recently has the company actually implemented development as a formal activity. Up to now, 80-90% of supplier development has been reactive in nature, and 10-20% proactive. Chrysler’s objective is to reverse this ratio, so that 60% is proactive and 30% reactive. This can be achieved by anticipating (proactively) problems before they occur by getting involved in Advanced Quality Processes early in the new product development cycle. In this respect, the process specialists would still play a role, but would get involved in process choice decisions before they are committed to, in advance of problems. This migration has started to take place. Specialists in stampings, castings, and machining are looking at process FMEA’s and identifying problems in new product development on a more regular basis.
Criteria for Supplier Development Selection On the other hand, supplier development specialists work with chronic problem suppliers with systemic issues that go beyond simple process problems. These suppliers don’t just have a problem with their process: “They just don’t get it!” In most cases, these suppliers either:

  • Choose to ignore the problem

  • Don’t take the problem seriously

  • Have serious financial problems

  • Have senior managers who have the wrong philosophy.

In such cases, these suppliers are chosen for supplier development activities. Some of the other criteria that are used to involve a supplier include:



  • At least $1 M business a year with Chrysler

  • Part of sourcing strategy for at least the next two years (parts for model)

  • Have been identified as having a serious poor quality track record (PPM) as and a referral for assistance either from manufacturing, warranty records, or recent product launch and delivery data

  • These problems have been systemic for at least the last two years.

These type of records essentially “tell a story” regarding the supplier’s history of continuous problems. The normal quality organization is unable to handle it. They may or may not have had a process specialist come in already. In such cases, these individuals have been unable to deal with the problem, or the specialist has realized that a more serious problem lay behind the supplier. In such cases, an on-going dialogue with these suppliers has provided them with many directions for improvement, yet they have continually been unable to comply, and continue along a different path with a different agenda. In such cases, the fundamental question is WHY? When this occurs, Gary’s people are called in. Although they may involve the process specialists later on in the SD process, this type of situation clearly calls for a different approach.


Types of Suppliers Who Require Development Interestingly enough, there is no single pattern when it comes to the types of suppliers who fit into this category. To date, Gary’s group has worked with 35 different suppliers and 45 different manufacturing locations. This group has consisted of large, medium, and small suppliers. Some of them are in the top 10 in terms of volume (but problems occur in one of their facilities), top 50, as well as Top 150. They also span multiple commodity groups (in fact, all of them!) There is simply no distinguishable pattern in terms of identifying which suppliers are most likely to have this problem! The only common feature linking all of these suppliers is the lack of good management.
Supplier Development Process


  1. The supplier receives a letter signed by the commodity manager and Gary that states that “we want to help you maintain your position as a major supplier for Chrysler.”

  2. A meeting is held with the senior executive, top manufacturing manager, and top quality manger. At this meeting, Chrysler defines “why we’re here”, and emphasize that they seek to work within a win/win environment. They want to help the supplier maintain their position with Chrysler, and then present the performance indicators (“hard facts”) that explain why we are here (quality, delivery problems, etc.) In most situations, this initial meeting is welcomed with accolades; as it is an opportunity for free help! These conversations are held in extreme confidence, and no one can use it is future price negotiations, etc.

(It should also be noted that supplier development efforts in some cases still do not work. Some suppliers do not respond after multiple interventions. Even though they are “saying the right things”, nothing happens. Involvement with suppliers spans between 6 months and 1.5 years on average. 80% of the time, there are significant performance improvements. In 20% of the cases, there are none.)





  1. In the next phase, teams of two people are dedicated to a supplier location. All of these individuals are QS 9000 trained. The same executive from Chrysler who initially met with the supplier accompanies the team to meet with the plant management group, to prevent any perceptions of confrontation that may exist.

  2. This is followed by a 2-3 day assessment (this is NOT an audit). The assessment identifies “what they do well”, and where they fall short. The assessment is structured as follows:

  • Beginning with top management: “Is there a business plan? What is the operating / management philosophy?”

  • It assesses all segments of the organization, including quality, purchasing, and engineering, materials handling, preventive maintenance, tooling, etc. What are the strength and weaknesses of each area, and what is the action plan to carry out and address each of the weaknesses.

  • The assessment is held in extreme confidence. Only the top managers within the SD group are in contact with the top managers, and the information is not shared elsewhere within Chrysler. The SD people at Chrysler will not share the specifics of the supplier’s problems, even with the commodity group managers at Chrysler. This is done to ensure that the supplier who shares information with the SD group can provide all required information so that they can truly help, without risk of jeopardizing their position!

  1. The outcome of the assessment is an action plan. This plan outlines which people in the organization are responsible for working out the problems. This typically involves a set of 1-2 day visits, 1-2 times per month. These visits may be to the manufacturing site, or to the company’s headquarters, depending on the nature of the problem. In some cases, Chrysler’s intervention identifies the problem as being the communication between the plan and the engineering facility as the root cause of the problem.

Buyer Development” – Becoming a Better Customer Chrysler is also introspective with respect to their role in supplier development, and often seeks to “look in the mirror”. This is done to enhance the positive nature of the “partnership”, especially in cases where Chrysler has invested in the supplier a lot over the years and has developed significant commitment. However, in cases where a SD project is underway with the supplier, no new volumes on new projects are committed to with the supplier. Even in situations of extensive commitment, if the intervention is unsuccessful, then Chrysler may need to switch suppliers.


Second Tier problems In 40-60% of the cases that we become involved, the problems of a first tier supplier, when driven to its root cause, are the second tier supplier. What we find is that the people in the first tier are “letting it ride”. In such cases, we have to ask them “why aren’t you developing your suppliers? Why aren’t you involving them in your problems? This requires that we provide their purchasing people in training in advanced quality planning, not necessarily in supply base management!”
Why Supplier Development? In most cases, however, Chrysler is willing to invest in an ongoing supplier than switch. This is because “we would rather deal with a known quantity than deal with an unknown. We have already invested lots of money with them, they understand our systems, and we understand theirs. The Supplier Development initiative is, in a sense, a last resort. We do not commit any incremental investment while we are involved with them. The outcome is either positive (we create new business with them) or negative (we need to find a new supplier) at the end of the process.



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