Final exam pool items (Chs. 9, 11, 12, 13, 14, 15 & 17 not 18)
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ANS: E
Grills would be considered heterogeneous shopping products because consumers perceive various grills to have distinctive qualities such as sizes, shapes, and levels of functionality that match the style of the customer. PTS: 1 REF: 132 OBJ: 09-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 22. _____ products are searched for extensively, and substitutes are not acceptable. These products may be quite expensive, and often distribution is limited.
ANS: D PTS: 1 REF: 132 OBJ: 09-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 23. The most expensive refrigerator in the world is the Sub-Zero brand. Many consumers believe it to be the best brand made. For people who insist on having the best kitchen money can buy and will accept no less, the Sub-Zero refrigerator is an example of a(n) _____ product.
ANS: B
Sub-Zero refrigerators are expensive, and no substitutes are acceptable. PTS: 1 REF: 132 OBJ: 09-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 24. One of the most expensive brands of shoes for mountain climbing is the Anasazi brand. Many climbers believe it to be the safest brand made. People who want to buy the safest climbing shoes available will accept no other brand of shoe even though there are several other manufacturers of climbing shoes. Anasazi brand climbing shoes are an example of a(n) _____ product.
ANS: B
Anasazi brand shoes are expensive, and no substitutes are acceptable. PTS: 1 REF: 132 OBJ: 09-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 25. When deciding on distribution plans for specialty products, companies generally ensure that the items are:
ANS: E
Specialty products are searched for extensively, and substitutes are not acceptable. These products may be quite expensive, and often distribution is limited. PTS: 1 REF: 132 OBJ: 09-2 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Distribution 26. Ever since Martin saw his first Bianchi EV3 Carbon Centaur Road Bike, he has wanted to purchase one, but he could not afford its $2,500 price tag. He has conducted extensive research on Bianchi bicycles and learned nothing that changed his mind about the bike’s superiority. Finally, at age 35, he has achieved the income level to be able to purchase one. For Martin, the Bianchi bike is an example of a(n) _____ product.
ANS: A
The fact that Martin did not consider another brand shows the bike is a specialty product. PTS: 1 REF: 132 OBJ: 09-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 27. _____ products are products that are not known about or not actively searched for by consumers. These products require aggressive personal selling and highly persuasive advertising.
ANS: D PTS: 1 REF: 133 OBJ: 09-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 28. To leave her neighborhood, Keisha has to drive through a construction area that is riddled with metal pieces and nails with the potential to puncture her tires. She got another flat tire just yesterday. The flat caused her to miss an important appointment with a prospective customer. Keisha does not know Michelin has introduced PAX tires, which can keep rolling smoothly up to 120 miles, even if completely deflated by a puncture. For Keisha, Michelin PAX tires are a(n) _____ product because she doesn't know the product exists.
ANS: C
New products are often examples of unsought products until promotion reveals their existence. PTS: 1 REF: 133 OBJ: 09-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 29. Unsought products typically are products that:
ANS: E PTS: 1 REF: 133 OBJ: 09-2 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 30. Most people under the age of 25 have a strong belief in their own personal invincibility. An insurance agency targeting this group for life insurance would find this market segment categorizes the insurance as a(n) _____ product.
ANS: C
The buyer does not actively seek to buy this product. PTS: 1 REF: 133 OBJ: 09-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 31. A product line is a group of products that are closely related because the:
ANS: B
A product line is a group of closely related products offered by the organization that basically perform the same tasks and provide the same benefits. PTS: 1 REF: 133 OBJ: 09-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 32. There are a number of detergents marketed under the Tide brand including detergent with and without fabric softener, with and without bleach, with various pleasing smells, and fragrance-free. The large variety of detergents marketed under the Tide brand is an example of a:
ANS: B
A product line is a group of closely related products. PTS: 1 REF: 131 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 33. Along with soft drinks, Cadbury-Schweppes also markets Dentyne gum, Sour Patch Kids candy, and Mott’s apple juice. This is an abbreviated listing of the company's:
ANS: C
An organization's product mix includes all of the products that it sells. PTS: 1 REF: 133 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 34. Most people recognize Butterball as a brand of turkey, but the Butterball _____ also includes fresh turkey breast cuts, turkey sausages, ground turkey, lunchmeat cold cuts, fresh marinated bone-in, boneless, and whole chicken, frozen chicken products, and Butterball stuffing and gravy mixes.
ANS: C
An organization's product mix includes all of the products that it sells. PTS: 1 REF: 133 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 35. Product mix width may be defined as:
ANS: D PTS: 1 REF: 133 OBJ: 09-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 36. Procter and Gamble (P&G) manufactures Dawn dishwashing liquid. The addition of Dawn Direct Foam dishwashing liquid is a way that P&G can expand the brand’s:
ANS: D
Product line depth is the number of product items in a product line. PTS: 1 REF: 133 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 37. George Weston Limited, a Canadian food processing and distribution company, is one of the world’s largest producers of breads. The company also owns and operates a pulp and paper processing company, a major Canadian dairy, and a sugar refinery. These organizations provide Weston with product:
ANS: C
Product mix width refers to the number of different product lines that an organization offers for sale. PTS: 1 REF: 133 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 38. Which of the following is an example of a product modification?
ANS: C
Product modification entails changing one or more of a product's characteristics. PTS: 1 REF: 134 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 39. George Weston Limited, a Canadian food processing company, owns the Wonder bread brand. When Weston introduced whole grain white bread, which gives kids the bread texture and color they recognize and love and mothers the vitamins they want for their children, it was an example of a(n):
ANS: E
Functional modification is a change in a product’s versatility or effectiveness. PTS: 1 REF: 134 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 40. V8 juice has for years advertised itself as a refreshing and nutritional drink that contains eight different vegetables, and that is what the brand name V8 means to most consumers. When the manufacturer of V8 juice introduced V8 Orange and Mango juice, it was an example of a _____ strategy.
ANS: B
Product line extension is the adding of additional products to an existing product line in order to compete more broadly in the industry. PTS: 1 REF: 135 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 41. Cadbury Schweppes produces several different brands of beverages including 7 Up, Canada Dry, Dr Pepper, Hawaiian Punch, and Snapple. This is an example of Cadbury's:
ANS: C
Product line depth is the number of product items in a product line. PTS: 1 REF: 133 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product
ANS: D Repositioning involves changing consumers’ perceptions of a product. PTS: 1 REF: 134 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 43. A go-cart manufacturer recently added shock absorbers to make the ride in its go-carts smoother. It has not changed its prices. This is a (n) _____ modification.
ANS: E
Quality modifications entail changing a product's dependability or durability. PTS: 1 REF: 134 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 44. One of the leading manufacturers of choir robes has added a fire retardant chemical to the fabric it uses in making the robes. The company has not changed its prices. This is a(n) _____ modification.
ANS: A
Functional modifications are changes in a product's versatility, effectiveness, convenience, or safety. PTS: 1 REF: 134 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 45. Which of the following statements about planned obsolescence is true?
ANS: C
Environmentalists consider planned obsolescence a wasteful practice as well as unethical. There are many manufacturers of quality clothing that engage in planned obsolescence. Planned obsolescence can result from any type of modification. PTS: 1 REF: 134 OBJ: 09-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 46. Which of the following statements about planned obsolescence is true?
ANS: E PTS: 1 REF: 134 OBJ: 09-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 47. A style modification is a(n):
ANS: C PTS: 1 REF: 134 OBJ: 09-3 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 48. For years, many people thought plastic wrap was almost impossible to use and refused to buy the product. The manufacturer of Saran plastic wrap has spent many advertising dollars advising customers on how to eliminate the problems associated with the use of plastic wrap. This manufacturer has engaged in:
ANS: B
Repositioning is changing consumers' perceptions about a brand. PTS: 1 REF: 134 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 49. A regional utility company needs to change consumers' perceptions of its current service as being harmful to the environment. Which of the following strategies would best allow the company to accomplish this goal?
ANS: C
Repositioning is a firm's attempt to change customer perceptions of a product. PTS: 1 REF: 134 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 50. Michelin has developed a new tire that will keep rolling smoothly for up to 120 miles after it has been punctured. Michelin has made a(n) _____ modification to its tires.
ANS: B
The tire is more effective because it can be driven on following a puncture. PTS: 1 REF: 134 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Promotion 51. The introduction of Tide Simple Pleasures, a laundry detergent inspired by the natural essences of vanilla and lavender, is an example of a:
ANS: A
A product modification changes one of more of a product’s characteristics--in this example, its smell. PTS: 1 REF: 134 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 52. _____ commonly occurs soon after style modification.
ANS: D
Planned obsolescence is a term commonly used to describe the practice of modifying a product so that those already sold become obsolete. PTS: 1 REF: 134 OBJ: 09-3 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 53. Rexona is the number one brand of deodorant worldwide. Since it was launched in the 1960s, it has added an antiperspirant, a stick deodorant, deodorant wipes, and Rexona for Men. These additions are examples of:
ANS: A
Product line extension occurs when a firm adds a product to an existing product line to compete more broadly in the industry. PTS: 1 REF: 135 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 54. Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics. Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old girl. The introductions of these cosmetics are examples of the implementation of a _____ strategy.
ANS: D Product line extension occurs when a firm adds a product to an existing product line to compete more broadly in the industry. PTS: 1 REF: 135 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Strategy 55. The most likely reason that Ford stopped producing the Taurus automobile is:
ANS: A This was an example of a product line contraction. PTS: 1 REF: 135 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 56. Due to the fact the Honda Insight (a hybrid car) has never caught on with buyers, Honda decided to stop manufacturing the car in 2006. This _____ will allow Honda to concentrate its resources on more profitable vehicles.
ANS: A Product line contraction occurs when a company stops making a product. PTS: 1 REF: 135 OBJ: 09-2 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 57. Alberto-Culver introduced Baker's Joy in the mid-1980s as a product for cooks to use to grease and flour baking pans. The product was not nearly as successful as Alberto-Culver hoped, and it discontinued the product in 2001. This is an example of the implementation of a _____ strategy.
ANS: D PTS: 1 REF: 135 OBJ: 09-3 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Strategy 58. A _____ is the part of the brand that can be spoken.
ANS: D PTS: 1 REF: 135 OBJ: 09-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 59. The _____ is the symbol that cannot be spoken in a brand.
ANS: A PTS: 1 REF: 135 OBJ: 09-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 60. Joseph Confectionery has decided to start marketing a line of Christian-oriented candy under the Testamint brand name. The candy maker is optimistic about establishing the brand in the marketplace and has high hopes of its success. As a marketing consultant, you inform the candy maker that branding can do all of the following EXCEPT:
ANS: B
Nothing can guarantee a higher profit margin. PTS: 1 REF: 135 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product
ANS: E The term brand equity refers to the tremendous value of company and brand names. PTS: 1 REF: 135 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 62. A(n) _____ refers to brands where at least 20 percent of the product is sold outside the home country.
ANS: B PTS: 1 REF: 136 OBJ: 09-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product
ANS: B At least 20 percent of a global brand is sold outside its home country. PTS: 1 REF: 136 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 64. A consumer who consistently and repeatedly purchases the same brand is said to have:
ANS: A
Brand loyalty is the consistent preference of the same brand by the same consumer. Product loyalty could easily involve a variety of brands. PTS: 1 REF: 136 OBJ: 09-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 65. Brand loyalty can:
ANS: D
Brand loyalty ensures repeat and regular sales. PTS: 1 REF: 136 OBJ: 09-4 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product
ANS: E See Tide.com example in text. PTS: 1 REF: 136 OBJ: 09-4 TYPE: App TOP: AACSB Technology | TB&E Model Product 67. A Boston diamond distributor has developed the first branded diamond called Hearts on Fire to help smaller retailers counter the volume jewelers' aggressive price discounting. This move is meant to:
ANS: B
Products in categories that traditionally have not been branded are now attempting to establish brand names that companies hope will build loyalty. PTS: 1 REF: 136 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 68. The brand names used on Del Monte, Pillsbury, Harley-Davidson, and Purina products are called _____ brands because of who owns them.
ANS: A PTS: 1 REF: 136 OBJ: 09-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 69. About one out of every two fans sold in the United States is The Home Depot's Hampton Bay brand. This is an example of a(n) _____ brand.
ANS: D A private brand is one owned by the retailer. PTS: 1 REF: 136 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 70. Supermarket chain Albertsons has rolled out Essensia, a product line consisting of cookies, crackers, frozen foods, and frozen desserts "only available at your local store.” The Essensia brand, which is owned by Albertsons, is an example of a(n) _____ brand.
ANS: B Manufacturers must decide whether to use their own names on their products or to distribute the products with a wholesaler's or retailer's brand name. If they use the name of a wholesaler or retailer, it is a private branding strategy. PTS: 1 REF: 136 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 71. Which of the following statements describes an advantage to retailers associated with developing their own brands?
ANS: B
Private brands carry higher margins because manufacturers do not need to promote them. See Exhibit 9.2. PTS: 1 REF: 136 OBJ: 09-4 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 72. A small chain of supermarkets in the western United States sells only manufacturers’ brands. Which of the following is one of the arguments you could have used to dissuade the supermarket chain owner from selling only manufacturers’ brands?
ANS: C
The dealer will get a higher gross margin on a private brand. See Exhibit 9.2. PTS: 1 REF: 137 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product
ANS: A Cooperative branding occurs when two brands receive equal treatment and borrow from each other’s brand equity. PTS: 1 REF: 138 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 74. When a company markets several different products under the same brand name, it is referred to as a(n) _____ brand.
ANS: A PTS: 1 REF: 137 OBJ: 09-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 75. Callaway & Kirk, a division of Callaway Arts & Entertainment, markets a collection of garden products, home décor, and apparel featuring Miss Spider and her friends, under the Sunny Patch brand name. This would be an example of a(n) _____ branding strategy.
ANS: B Family branding is the marketing of several different products under the same brand name. PTS: 1 REF: 137 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 76. Most people recognize Butterball as a brand of turkey, but Butterball brand is also found on fresh turkey breast cuts, turkey sausages, ground turkey, lunchmeat cold cuts, fresh marinated bone-in, boneless, and whole chicken, frozen chicken products, and Butterball stuffing and gravy mixes. Butterball uses:
ANS: C Family branding refers to the strategy of marketing several different products under the same brand name. PTS: 1 REF: 137 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 77. Procter & Gamble makes Camay soap for people concerned with soft skin and Safeguard for those who want deodorant protection. It is using a(n) _____ strategy.
ANS: A An individual brand strategy allows for development of a unique brand image so as to distinguish the different products. PTS: 1 REF: 137 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 78. Heinz is a leading global food manufacturer. It manufactures and markets Farleys (baby food), Linda MacCartney Foods (vegetarian meals), and Weight Watcher’s Foods (diet/slimming meals and supplements). The use of these brand names instead of the Heinz name is an example of a(n) _____ branding strategy.
ANS: A An individual brand strategy allows for development of a unique brand image so as to distinguish the different products. PTS: 1 REF: 137 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 79. Maureen purchased a package of Bounce fabric sheets with Febreeze citrus scent. Since both brands were prominently listed on the package, this would be an example of:
ANS: B
Using two or more brand names in conjunction is cobranding. PTS: 1 REF: 138 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 80. Jennifer purchased Cascade 2in1 ActionPacs for her dishwasher. The packaging said the product combines the scrubbing power of Cascade with the grease fighting power of Dawn dishwashing detergent. What type of cobranding does this product represent?
ANS: D
Using two or more brand names in conjunction is cobranding. Ingredient branding identifies the additional brand that makes up part of the product. PTS: 1 REF: 138 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 81. Rosa's husband Phil has a cold. Rosa went to the store to buy something that would help Phil sleep. Rosa purchased Breathe Right nasal strips embedded with Vicks mentholated vapor rub. The package showed both the Breathe Right and the Vicks brand names. This is an example of _____ branding.
ANS: B Using two or more brand names in conjunction is cobranding. Ingredient branding identifies the additional brand that makes up part of the product. PTS: 1 REF: 138 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 82. A _____ is a legal term indicating the owner's exclusive right to use a brand name or other identifying mark.
ANS: A PTS: 1 REF: 138-139 OBJ: 09-4 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 83. Rollerblades is a brand name for in-line skates. People often refer to Rollerblades as if it were the product name. The company that makes Rollerblades may someday find its brand name becoming a:
ANS: E
If a brand name becomes synonymous with the product category, it can become generic. PTS: 1 REF: 139 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 84. When a product name becomes generic,:
ANS: D
A generic product name can be used by any firm and is public property. PTS: 1 REF: 139 OBJ: 09-4 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 85. Your boss has just told you to work on getting trademark protection for a new brand of backpack the firm has developed. The product is to be called the Thermos Pak and has a unique logo. You tell your boss that this protection will be difficult because:
ANS: A
A generic product name identifies a product by class or type and cannot be trademarked. PTS: 1 REF: 139 OBJ: 09-4 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 86. Which of the following is NOT identified by the text as one of the major functions of packaging?
ANS: B PTS: 1 REF: 140 OBJ: 09-5 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 87. Sherwin-Williams' paint brand, Dutch Boy, has come up with a packaging innovation that is getting rave reviews. The new Twist & Pour paint is packaged in an all-plastic gallon container with an easy twist-off lid, comfortable side handle, and even a pouring spout. There's no other paint product like it on the market. This innovative packaging was most likely designed for which of the following functions?
ANS: A
The other functions of packaging are containment and protection, promotion, the facilitation of recycling, and the reduction of environmental damage. PTS: 1 REF: 140 OBJ: 09-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 88. You have to convince your boss that packaging will be the key to increasing sales of the company's new line of instant pudding mixes, so you tell him the packaging:
ANS: D
Promotion is a prime function of packaging that can help stimulate sales. PTS: 1 REF: 140 OBJ: 09-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 89. While Starkist tuna is still available in cans, it is now also available in a 12-ounce family-size pouch. This change in packaging was the result of:
ANS: B
See C&H sugar and Campbell's examples in text. PTS: 1 REF: 140-141 OBJ: 09-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 90. Notices on Gummy Bear brand vitamin bottles stating that the vitamins are the “best tasting children’s gummy vitamins” would most likely be an example of persuasive labeling if:
ANS: D
Persuasive labeling focuses on a promotional theme. PTS: 1 REF: 140 OBJ: 09-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 91. Notices on Gummy Bear brand vitamin bottles stating that the vitamins have no artificial colors, flavors, or preservatives would most likely be an example of _____ labeling.
ANS: C
Informational labeling is designed to help consumers make proper product selections. PTS: 1 REF: 141 OBJ: 09-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 92. Which of the following statements about bar codes is true?
ANS: C
Bar codes are the same as universal product codes. They were first developed in 1974. Also bar codes can be used in single-source research. PTS: 1 REF: 141 OBJ: 09-5 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 93. The two types of package labeling in common usage today are:
ANS: A PTS: 1 REF: 141 OBJ: 09-5 TYPE: Def TOP: AACSB Reflective Thinking | TB&E Model Product 94. Labels that contain standard promotional claims like "new," "improved," and "super" are examples of _____ labels.
ANS: E
Persuasive labels primarily focus on a promotional theme or logo and try to sell the customer on a new or changed feature. PTS: 1 REF: 141 OBJ: 09-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 95. Mia's new raincoat contains a label that reads "Professional dry clean only." This is an example of a(n) _____ label.
ANS: D
Informational labeling is designed to help consumers in making proper product selections and to lower cognitive dissonance after the purchase. These labels often include care and use information and an explanation of construction standards. PTS: 1 REF: 141 OBJ: 09-5 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 96. Which of the following is NOT one of the functions of universal product codes (UPCs)?
ANS: E
Universal product codes do not contain nutritional information. PTS: 1 REF: 141 OBJ: 09-5 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 97. Which of the following does NOT need to be a branding and packaging consideration for companies considering global marketing?
ANS: C
Currency and pricing considerations are not the prime considerations when considering global branding and packaging strategies. PTS: 1 REF: 140-141 OBJ: 09-6 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 98. Which of the following is NOT an important consideration for a French manufacturer that wants to market its products in Canada?
ANS: C
Brand equity in France will mean little to most Canada buyers since they will be unaware of it. PTS: 1 REF: 141-142 OBJ: 09-6 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product 99. Three aspects of packaging that are especially important in international marketing are labeling, aesthetics, and:
ANS: E PTS: 1 REF: 141-142 OBJ: 09-6 TYPE: Comp TOP: AACSB Analytic | TB&E Model Product | TB&E Model Strategy 100. Lands' End, a catalog retailer, offers a written satisfaction guarantee on all merchandise it sells. In other words, Lands' End gives its customers a(n) _____ warranty.
ANS: E PTS: 1 REF: 142 OBJ: 09-7 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 101. The label on Darwin's new blazer that reads "Will Not Shrink" is an example of a(n) _____ warranty.
ANS: D
An express warranty is any written guarantee. PTS: 1 REF: 142 OBJ: 09-7 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 102. Realizing that its product needed a warranty to gain rapid market acceptance, the manufacturer of a high-tech system for investigating accidents produced:
ANS: E
A written guarantee is an express warranty. This guarantee states what is contained in an implied warranty. PTS: 1 REF: 142 OBJ: 09-7 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 103. The statement on the toothpaste box that brushing twice a day with this paste will remove 90 percent of all tartar from the user's teeth is an example of a(n):
ANS: D
An express warranty is any written guarantee. PTS: 1 REF: 142 OBJ: 09-7 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product 104. Due to the existence of a(n) _____, Shannon had every reason to believe the antacid he purchased would relieve his stomach problems if he followed the directions on the box.
ANS: A
An implied warranty states that a product is fit for the purpose for which it was sold. PTS: 1 REF: 142 OBJ: 09-7 TYPE: App TOP: AACSB Reflective Thinking | TB&E Model Product | TB&E Model Customer 105. Under the _____, all sales have an implied warranty.
ANS: E
The Uniform Commercial Code regulates all sales. PTS: 1 REF: 142 OBJ: 09-7 TYPE: Comp TOP: AACSB Reflective Thinking | TB&E Model Product Directory: ~ecarter2 ~ecarter2 -> SP14 mktg 490 case analysis – product/brand strategy – samsung electronics ~ecarter2 -> The menu of mktg 490 cases [Dr. Carter] ~ecarter2 -> Real-world Download 3.11 Mb. Share with your friends:
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