Continue to Question
Entrepreneurs in all types of businesses think about these critical factors all the time. They are always willing to consider the possibility that they could be wrong or that there are better ways to get results in one or more of these areas.
Entrepreneurs practice zero-based thinking continually in every area.
They ask, Is there anything that we are doing that, knowing what we now know, we wouldn’t get into or startup today?”
Entrepreneurs are more concerned with what’s right rather than with who’s right. They keep their egos out of the discussion.
Entrepreneurs are willing to admit, I could be wrong.”
Entrepreneurs openly admit, I made a mistake and then they get busy correcting the mistake as quickly as possible, rather than trying to bluff,
bluster, stonewall, or hope that it will go away.
With new information, entrepreneurs readily say, “I’ve changed my mind They quickly embrace new ideas and methods to get better results,
no matter the source.
Customer Focus
Entrepreneurial thinking requires that you think about the customer all the time. You continually seek new, different, better, faster, and cheaper ways to serve customers and give them more and more of what they really want and need.
Your ability to think like an entrepreneur rather than an employee will do more to liberate your full potential in your career than any other single factor. It might even make you rich.
ACTION EXERCISES
1. Define your perfect customer clearly. How could you serve him or her better than your competitors. Determine your value offering, the one or two qualities of your products or services that make them superior to those of your competitors. Examine your business model to be sure that the way you are generating sales and profitability today is the best and most efficient way to do it.
|
