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Via Afrika Publishers 1.1 Marketing of tourism products locally and or internationally Successful marketing strategies are key to the success of tourist attractions. It is important that the marketing technique that is used will improve visitor numbers, and stimulate out of season and seasonal visits. Furthermore, the strategy must create a brand awareness and help to reach the budgeted income. The strategy must make the tourist attraction standout from all other available options.
1.2 Sustainable and responsible management plans Sustainable and responsible management entails sound management of both the financial and environmental aspects of the tourist attraction.
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