©
Via Afrika Publishers Questions 1. What does the abbreviation EFT stand for
(2)
2. List four advantages of using EFTs.
(8)
3. What is a telegraphic transfer or SWIFT transfer
(4)
4. Name one advantage of
using a telegraphic transfer (2)
5. List four advantages of using the internet to make payments
(8)
6. List four disadvantages of using the internet to make payments
(8)
7.
Explain what a credit card is (4)
8. List three advantages of using a credit card to make payments
(6)
9. Explain the phrase
foreign market share?
(4)
10. The two main categories of foreign markets are
(4)
© Via Afrika Publishers
Topic 2 Marketing Overview International tourists visiting South Africa form a vital part of our economy. In this topic you will learn about
• The importance of marketing South Africa internationally
• The core business
of South African Tourism • Opportunities for marketing South Africa internationally
• How SAT’s marketing activities are funded
• The concept of branding and South Africa’s
brand logo • Local travel shows such as the Tourism Indaba and the Getaway show as
• Opportunities to promote South Africa and the Southern African region to the world.
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