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Via Afrika Publishers Questions 1. Explain what the phrase
customer feedback means
(4)
2. What are the top four reasons
forgetting customer feedback (8)
3. List six methods a company can use to obtain customer feedback
(12)
4. What steps need to betaken to analyse customer feedback
(8)
5. List six advantages that good service delivery have on an organisation’s business profitability
(12)
© Via Afrika Publishers
Term 4 Topic 1 Tourism sectors Overview In this
topic you will learn about • Factors influencing a company’s professional image
• The importance of the image of company staff
• Basic conditions of employment
in the tourism industry • Contracts of employment
• The purpose and value of a code of conduct.
•
Unit 1 Professional image in the tourism industry It is important that people in the tourism industry portray a professional image. The image of a tourism business and its staff is of great importance when dealing with tourists
from various countries, cultures and personal backgrounds.
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