Grade 12 Study Guides T. Holomisa, E. M. J. C schaller, D. J. Brown, B. de Klerk


Factors contributing to a professional image in the tourism industry



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Gr12-Tourism-Study-Guide LR
1. Factors contributing to a professional image in the tourism industry The following factors contribute towards the professional image of a company
• Company image
• Company staff
• Physical appearance and product packaging
Professional image in the tourism
industry


Factors contributing to a professional image in the tourism industry The image of company staff
Conditions of employment

Information contained in an employment contract Basic conditions of employment in a tourism field
The purpose and value of a code of conduct

Purpose of a code of conduct Value of a code of conduct Examples of codes of conduct


© Via Afrika Publishers
Company customer policies
• Marketing material
• Company environmental policies.
2. The image of staff in the tourism industry
Tourists expect professionalism from tourism employees, who must be presentable, efficient and well trained. If service providers are unprofessional, it creates a poor image. Staff must have a professional image which includes
• Uniforms
• Appropriate dress code
• Good personal hygiene and grooming
• Interaction with customers
• Good communication skills.

Unit 2 Conditions of employment
Conditions of employment refer to the terms under which an employer has employed a person. Conditions of employment cover abroad spectrum of work related issues. Employees should read these conditions very carefully before signing a contract to avoid any misunderstandings or disagreements. The Employment Act applies to all employers and workers, but excludes
• The National Defence Force
• The National Intelligence Agency
• The South African Secret Service
• Unpaid volunteers working for charity.
1. Information contained in an employment contract The following details are normally included in an employment contract
• Employer and employee details
• Employment details
Payment details
• Leave details

Notice/contract period.

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