Grade 12 Study Guides T. Holomisa, E. M. J. C schaller, D. J. Brown, B. de Klerk

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Gr12-Tourism-Study-Guide LR

Topic 2

1. Increase in annual volume of foreign arrivals to South Africa and increase in international awareness of South Africa as a travel destination.
(4)
2. Marketing South Africa as a destination, both domestically and internationally.
(2)
3. Participation in major travel shows both locally and internationally, Advertising, public relations and direct mailing campaigns, Holding educational work sessions with the international partners of South Africa’s travel industry.
(6)
4. Core markets, investment markets, tactical markets, watch-list markets, markets of strategic importance and strategic air link or hub markets.
(14)
5. ITB (Berlin) and the World Travel Market (London)
(4)
6. Tourism Indaba and the Getaway Show.
(4)
7. SAT needs a great deal of funding because international marketing is expensive. Tourism Marketing Levy South Africa (TOMSA) was setup into raise additional funds for the marketing of destination South Africa. It is a private sector initiative. South African Tourism (SAT) makes use of these funds to promote the country as a preferred tourist destination, both locally and internationally. The TOMSA levy is 1% of each confirmed booking. The collection of the TOMSA levy by tourism businesses is voluntary. The amounts paid are not the same as paying a tax to the business. The tourist pays the levies and the business just acts as a collector of the levies. These levies are paid to the Tourism Business Council of South Africa (TBCSA), which administrates TOMSA.
(8)

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Topic 3

1. The phrase bottom line refers to the bottom line of a financial statement, called the income statement. This line shows how much profit a company has made in a particular period.
(4)
2. As international tourism continues to grow, governments have realised that tourism has more than just an economic impact on a country. Tourism also has social (people) and environmental planet) impacts. These two aspects are added to the economic (profit) aspect to form the triple bottom line approach. If profit was the only objective, human and natural resources could be exploited so balanced approach is required.
(4)
3. Turning of unused appliances and fixing leaking taps.
(4)
4. Reduce, reuse and recycle.
(6)
5. Environmentally friendly building is the construction and design of new buildings, such as hotels, which are designed to have the minimal negative impact on the environment
both during building and once operational.
(4)
6. (Any three below) Creating awareness of sustainable tourism issues, Researching better ways of implementing and planning sustainable tourism, Advocacy of sustainable tourism issues to tourism authorities, Building capacity through training, facilitating a tourism Fair Trade certification programme, the first of its kind in the world.
(6)
7. Corporate social investment is how companies help their communities. They set aside money, time or expertise for local nonprofit organizations to use to provide solutions for significant social problems.
(4)

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