Guahan rare pride project plan presented by

10.0 Key barrier removal partner

Due to the overwhelming complexity of socioeconomic factors surrounding the prevention and spread of invasive, feral and nuisance species the following collaborations may benefit and facilitate behavior change:

• 
  The use of a mediation center/facilitator, such as Inafa’ Maloek, will help the public overcome its mistrust of government.
  

• 
  Working with NGOs, such as the Marianas Audubon Society and The Nature Conservancy, will help to overcome the public’s mistrust of government. However, these groups usually aggravated causes in the past.
  

• 
  Partnering with a Teacher / Education Authority will aid the building of a curriculum to be used during school visits that incorporate both the objectives of DAWR and the school system.
  

• 
  Collaboration with Guam Animals in Need (GAIN) will maximize visibility for the shelter and its activities such as its spaying/neutering clinics.
  

• 
  The enthusiastic youth of Marine Mania can possibly help to catalyze the formation of other youth groups with a terrestrial emphasis.
  

• 
  Professors at the University of Guam and Guam Community College can be utilized to lend support and credibility to GDAWR efforts. Creating ownership in students will be advantageous.
  

• 
  Cushing Zoo has native species on exhibit. By collaborating with them to create signage and informational brochures, this may be a vehicle to increase awareness in both the local and tourist community.
  

• 
  Collaboration with veterinary clinics and animal hospitals to increase the knowledge regarding the effects of feral/nuisance wildlife on native species will support native wildlife restoration efforts.
  

• 
  Increase vigilance of Cocos Island vendors and employees will aid in keeping Cocos Island biosecure – especially after rodent eradication.
  

• 
  Contracting USDA will help DAWR reach conservation objectives by providing the necessary staff and resources to complete projects such as rodent eradication of Cocos Island.
  

• 
  Partnering with local businesses and autonomous agencies – GuamCell, GTA, and Guam Visitor’s Bureau will help set an example for the community by in creating visible ownership and pride in native species.
  

• 
  Communicating with groups such as GISAC (Guam Invasive Species Advisory Council), PILN (Pacific Island Learning Network) and MIC (Micronesians in Conservation) can create synergistic relationships that can further the research, funding and outreach capabilities.
  

11.0 Campaign design

The data collected and the results chains outlined on page 60-61 of this plan were used to refine the original “objective themes” (see page 32-33) ensuring they are aligned with key targets, that they are “SMART” and to see if GDAWR is in fact impacting people to move along the behavior change continuum. If attained, these objectives will, through shifting the knowledge, attitudes and practice of key resource user groups (as well as their peers and influencers), create a constituency supportive of reporting invasive species, pet control and nuisance wildlife (rodent) eradication and comply with biosecurity protocols. The activities linked to these objectives will provide the knowledge needed and support required, thereby promoting the benefits of changed behavior while removing the barriers for doing so. It will move key target groups along the behavior change continuum from pre-contemplative (not knowing or thinking about the issue) through contemplative (thinking about changed behavior and weighing the options) to action. Action in this campaign will be active support for native species through the reporting of invasive species to authorities, spaying/neutering and control of pets, the eradication of nuisance species, as well as mitigating the possible routes of rodent reinvasion through self compliance with biosecurity guidelines.

Thus, the aim of the “Pride” campaign will be to simultaneously move the two key audience segments along the behavior change continuum by building awareness of critical issues. These include: the reasons for lack of biodiversity on Guam, the importance of offshore island such as Cocos Island, the environmental and anthropogenic threats posed by invasive species, how rodents can reach Cocos Island, and how the increase of invasive, feral, and nuisance species might be stopped simply, safely and effectively. If the campaign is successful it will inspire action in youth and the general public - invasive species will be reported to authorities, pet owners will control their pets, and biosecurity will be maintained to preserve the remaining native biodiversity on Guam and offshore islands to eventually create habitat for future reintroductions of captive-bred species.


TARGET AUDIENCE 1 –YOUTH

What do we want YOUTH to know

(Moving from pre-contemplation to contemplation)

Know the importance of protected habitat for native species. Be aware of the effects of pet control on native species. Be aware of the effects of feral animals on native species.

Barriers to knowledge: Ignorance of parents to importance of protected habitat. Lack of awareness or education regarding threats to native species being taught in schools. Pet and nuisance species control subject to cultural norms and practices.

Benefits: Can educate others, have pride in having knowledge.

SMART Objective 1

By the end of February 2009, increase from 25% to 45% (a 20 percentage point increase) the number of youth (ages 16-20) who “strongly agree” that spaying/neutering pets helps native wildlife. See question 56.

SMART Objective 2

By the end of February 2009, increase from 57% to 77% (a 20 percentage point increase) the number of youth (ages 16-20) who state “Invasive species are harmful to wildlife”. See question 50.

SMART Objective 3

By the end of February 2009, increase from 4% to 24% the number of youth (ages 16-20) who state that “predation by feral cats” is a threat to the ko’ko’ (a 20 percentage point increase). See question 43.

ACTIVITIES: PRIMARY AUDIENCE – YOUTH

Activity 1
Channel: Radio	Why do this task? The pre-project survey showed that 85% of youth listen to the radio at least once a week. See question 32.
Vehicle: Talk show, popular song, PSAs	How will the activity be delivered? The campaign manager will solicit the assistance of Malafunction and other DJs.
Key messages: Native species need unpolluted, good habitat. Take ownership of your pets to protect native wildlife. Invasive species harm native wildlife.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro
	Who will be the target audience? Youth radio listeners
	Where will this task take place? Hit 100, Power 98, and I94
	When will this task take place? Airing PSA’s throughout the day, according to the survey, the youth do not have a specific favorite listening time and listen on and off all day.
	Popular song played throughout the day.
	Popular morning shows
	Pre-requisites: Moderator, permission from GovGuam, promotional items (t-shirts, stickers)
	Budget: None required (donated air time)

Activity 2
Channel: Printed media	Why doing this task? The pre-project survey showed that 89% of youth read printed media at least once a week. See question 29.
Vehicle: interview, article, school newspaper story	How will the activity be delivered? The campaign manager will solicit the assistance of newspaper editors, reporters and possibly write article herself.
Key messages: Native species need unpolluted, good habitat. Take ownership of your pets to protect native wildlife. Invasive species harm native wildlife.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro
	Who will be the target audience? Youth readers
	Where will this task take place? PDN, Marine Drive Magazine, Marianas Variety, Guahan Magazine, VIBE
	When will this task take place? At least once a month
	Pre- requisites: Permission from GovGuam, moderator
	Budget: None required (donated space)

Activity 3
Channel: television	Why doing this task? The pre-project survey showed that 84% of youth watch television at least once a week. See question 25.
Vehicle: interview, commercial PSA	How will the activity be delivered? The campaign manager will solicit the assistance of news editors, reporters and possibly report herself.
Key messages: Native species need unpolluted, good habitat. Take ownership of your pets to protect native wildlife. Invasive species harm native wildlife.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? Youth viewers
	Where will this task take place? FOX, KUAM
	When will this task take place? Throughout the year, especially before media events.
	Pre- requisites: Permission from GovGuam, moderator
	Budget: None required (donated air time)

Activity 4
Channel: Internet	Why doing this task? Although it was not officially survey, through focus conversation, the Internet was found to be a popular source of information.
Vehicle: Social networking sites: MySpace, Facebook	How will the activity be delivered? The campaign manager will solicit the assistance of other social networking site users.
Key messages: Native species need unpolluted, good habitat. Take ownership of your pets to protect native wildlife. Invasive species harm native wildlife.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? Youth
	Where will this task take place? MySpace, Facebook
	When will this task take place? ASAP
	Pre- requisites: Working knowledge of sites
	Budget: None required

TARGET AUDIENCE 1 – YOUTH

What do we want YOUTH to think/feel

(Moving from contemplation to preparation)

Feel sad due to the loss of native habitat/species. Feel good when important habitat is protected for native species. Pet control is important for the survival of native species. Pet owners have a responsibility to protect native species via their actions. They have a responsibility to report nuisance or unfamiliar species to the local authorities. They have the power to make a difference.

Barriers to attitude: Parents/mentors do not see loss of habitat as problem and so the people they look up to are not passing on good messages. Cultural norms allow pet control practices that harm native wildlife and so it is difficult to encourage responsible behaviors. Fear or mistrust of government, the perception of “uncoolness”/peer pressure and laziness are barriers to reporting unfamiliar or nuisance species. Lack of self-esteem or low pride in culture.

Benefits: Increase self-esteem and pride in cultural heritage. Becoming or feeling like a responsible adult.

SMART Objective 1

By the end of February 2009, increase from 17% to 37% (a 20 percentage point increase) the number of youth (ages 16-20) who associate the ko’ko’ with “Chamorro life, culture and ancestry”. See question 37.

SMART Objective 2

By the end of February 2009, increase from 67% to 87% (a 20 percentage point increase) the number of youth (ages 16-20) who state that “the ko’ko’ are only found on Guam”. See question 40.

SMART Objective 3

By the end of February 2009, increase from 75% to 95% the number of youth (ages 16-20) who state that “there is something they can do to protect native wildlife”. See question 44.

ACTIVITIES: PRIMARY AUDIENCE – YOUTH

Activity 1
Channel: Face to face meetings	Why doing this task? The pre-project survey showed that 41% of youth trust government environment officials with environmental information. 17% of youth trust teachers with environmental information. See question 24.
Vehicle: School presentations	How will the activity be delivered? The campaign manager will solicit the assistance school teachers to coordinate class presentations
Key messages: Ko’ko are an important part of Chamorro history & culture. Everyone has the responsibility to ensure the survival of native species. Pet owners must take responsibility of their pets to ensure native species are safe.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? School classes
	Where will this task take place? In school class room
	When will this task take place? Throughout the school year
	Pre- requisites: Permission from schools and teachers to present.
	Budget: Free

Activity 2
Channel: Media	Why doing this task? The pre-project survey showed that 54% listened to international music and 48% listened to local music. See question 34.
Vehicle: Music concert	How will the activity be delivered? The campaign manager will solicit the assistance of musical talent, DJs, vendors/sponsors, and Guam Visitors Bureau.
Key messages: We can make a difference in our environment. Keep invasive species out of Guam.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? High school students
	Where will this task take place? YPAO beach park or other area where Ko’ko’ road race is occurring.
	When will this task take place? Late autumn 2008. To conincide with Ko’ko’ Road Race, Micronesian Cup?
	Pre- requisites: Permission from GovGuam, Guam Visitors Bureau, Dept. of Parks and Recreation
	Budget: Advertising - $1000, Rentals - $5000

Activity 3
Channel: Media	Why doing this task? The pre-project survey showed that 41% of youth trust government environment officials with environmental information. 17% of youth trust teachers with environmental information. See question 24.
Vehicle: Button badges	How will the activity be delivered? The campaign manager will solicit the assistance of teachers.
Key messages: Everyone has the responsibility to ensure the survival of native species. Native wildlife can benefit from small actions. Ko’ko are an important part of Chamorro history & culture.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? Youth
	Where will this task take place? In school classroom or place of presentation
	When will this task take place? Throughout the school year
	Pre- requisites: Permission from schools and teachers to present.
	Budget: Production of buttons - $700

Activity 4
Channel: Media	Why doing this task? The pre-project survey showed that 41% of youth trust government environment officials with environmental information. 17% of youth trust teachers with environmental information. See question 24.
Vehicle: Flagship mascot	How will the activity be delivered? The campaign manager will solicit the assistance of teachers.
Key messages: Everyone has the responsibility to ensure the survival of native species. Native wildlife can benefit from small actions. Ko’ko are an important part of Chamorro history & culture.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? Youth
	Where will this task take place? In school classroom or place of presentation
	When will this task take place? Throughout the school year
	Pre- requisites: Permission from schools and teachers to present.
	Budget: Production of costume $7000-$8000.

Activity 5
Channel: Face to face meetings	Why doing this task? The pre-project survey showed that 75% of youth believe there is something they can do to protect native wildlife. See question 44.
Vehicle: Onsite visit to conservation area (Cocos Island)	How will the activity be delivered? The campaign manager will solicit the assistance landowners and teachers.
Key messages: Everyone has the responsibility to ensure the survival of native species. Native wildlife can benefit from small actions. Native species need unpolluted, good habitat. Take ownership of your pets to protect native wildlife. Invasive species harm native wildlife.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? High school aged students
	Where will this task take place? To be determined – possibly an area where a release may happen – Cocos Island.
	When will this task take place? Before release of ko’ko’
	Pre- requisites: Permission from landowner where exercise would take place.
	Budget: Possibly transportation - $1000

TARGET AUDIENCE 1 – YOUTH

What do we want YOUTH to do

(Moving from preparation to action)

Use reporting methods to report invasive species or nuisance species. Protecting habitat can start small scale such as plant a tree in their backyard. Spay and neuter pets or encourage their family to. Don’t release unwanted pets in the wild.

Barriers to practice: Fear of reprisals. Peer pressure and confusion of hotline numbers. Financial constraints. Cultural norms and practices.

Benefits: Protecting habitat and species and so increasing pride in cultural heritage. Less “boonie” animals running around/ less attention from “boonie” animals. Increase and protect number of native species.

SMART Objective 1

By the end of February 2009, increase from 49% to 69% (a 20 percentage point increase) the number of youth (ages 16-20) who will report invasive species to the Dept. of Agriculture. See question 50.

SMART Objective 2

By the end of February 2009, increase from 44% to 64% (a 20 percentage point increase) the number of youth (ages 16-20) who do not release unwanted pets in the wild. See question 45.

SMART Objective 3

By the end of February 2009, decrease from 37% to 17% (a 20 percentage point decrease) the number of youth (ages 16-20) who did not spay or neuter their pets. See question 48.

ACTIVITIES: PRIMARY AUDIENCE – YOUTH

Activity 1
Channel: Printed materials	Why doing this task? The pre-project survey showed that 48% of youth have neutral feelings whether spaying/neutering will help native wildlife. See question 56.
Vehicle: Feral animal specific bookmark	How will the activity be delivered? The campaign manager will solicit the assistance of pet store owners, breeders, clinics and kennels.
Key messages: Pet owners must take responsibility for their pets. Feral animals can harm native wildlife.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? High school students
	Where will this task take place? Placed at GAIN, veterinary clinics and pet stores, kennels.
	When will this task take place? Throughout the year.
	Pre- requisites: Permission from store, clinic and kennel owners.
	Budget: Printing - $1500

Activity 2
Channel: Volunteer opportunity	Why doing this task? The pre-project survey showed that 75% of youth believe there is something they can do to protect native wildlife. See question 44.
Vehicle: Onsite habitat restoration/cleanup	How will the activity be delivered? The campaign manager will solicit the assistance landowners and teachers.
Key messages: Everyone has the responsibility to ensure the survival of native species. Native wildlife can benefit from small actions.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? High school aged students
	Where will this task take place? To be determined – possibly an area where a release may happen – Cocos Island.
	When will this task take place? Before release of ko’ko’
	Pre- requisites: Permission from landowner where exercise would take place.
	Budget: Possibly transportation, snacks for volunteers and supplies - $1000

Activity 3
Channel: face-to-face meeting	Why doing this task? The pre-project survey showed that 48% of youth have neutral feelings whether spaying/neutering will help native wildlife. The pre-project survey showed that 41% of youth trust government environment officials with environmental information. See question 56 & 24.
Vehicle: civic presentation	How will the activity be delivered? The campaign manager will solicit the assistance of pet store owners, breeders, clinics and kennels.
Key messages: Pet owners must take responsibility for their pets. Feral animals can harm native wildlife.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? High school students
	Where will this task take place? Kids social groups: Island Girl Power, Girl/Boy Scouts, Kennel clubs, University school groups
	When will this task take place? Throughout the year.
	Pre- requisites: Permission from teacher, group executive director.
	Budget: Free

TARGET AUDIENCE 2 – GENERAL PUBLIC

What do we want GENERAL PUBLIC to know

(Moving from pre-contemplation to contemplation)

Know the importance of protected habitat for native species. Be aware of the effects of pet control on native species. Be aware of the effects of feral animals on native species.

Barriers to knowledge: Ignorance to importance of protected habitat, possibly perpetuated by expected financial gains of military buildup. Lack of awareness or education regarding threats to native species. Pet and nuisance species control subject to cultural norms and practices.

Benefits: Have pride in having knowledge. Have pride in native species. Can pass on cultural heritage to younger generations.

SMART Objective 1

By the end of February 2009, increase from 73% to 93% (a 20 percentage point increase) the number of respondents who know Guam rails are only found on Guam. See question 40.

SMART Objective 2

By the end of February 2009, increase from 39% to 59% (a 20 percentage point increase) the number of respondents who report invasive species to the Department of Agriculture. See question 50.

SMART Objective 3

By the end of February 2009, decrease from 13% to 3% (a 10 percentage point decrease) the number of respondents who believe there is a threat to the ko’ko’ but cannot identify what it is. See question 43.

ACTIVITIES: PRIMARY AUDIENCE – GENERAL PUBLIC

Activity 1
Channel: Radio	Why doing this task? The pre-project survey showed that 86% of the general public listen to the radio at least once a week. See question 32
Vehicle: Talk show, popular song, PSAs	How will the activity be delivered? The campaign manager will solicit the assistance of DJs such as Malafunction.
Key messages: Native species need unpolluted, good habitat. Take ownership of your pets to protect native wildlife. Invasive species harm native wildlife.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro
	Who will be the target audience? General radio listeners
	Where will this task take place? Hit 100, Power 98, and I94
	When will this task take place? Airing PSA’s throughout the day, according to the survey, the youth do not have a specific favorite listening time and listen on and off all day.
	Popular song played throughout the day.
	Popular morning shows
	Pre- requisites: Moderator
	Budget: None required (donated air time)

Activity 2
Channel: Printed media	Why doing this task? The pre-project survey showed that 86% of the general public read printed media at least once a week. See question 29.
Vehicle: interview, article, monthly article, trade newspapers	How will the activity be delivered? The campaign manager will solicit the assistance of newspaper editors, reporters and possibly write article herself.
Key messages: Native species need unpolluted, good habitat. Take ownership of your pets to protect native wildlife. Invasive species harm native wildlife.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro
	Who will be the target audience? General readers
	Where will this task take place? PDN, Marine Drive Magazine, Marianas Variety, Guahan Magazine,
	When will this task take place? At least once a week
	Pre- requisites: Approval from GovGuam and specific editors
	Budget: None required

Activity 3
Channel: television	Why doing this task? The pre-project survey showed that 86.9% of the general public watch television at least once a week. See question 25.
Vehicle: interview, commercial PSA	How will the activity be delivered? The campaign manager will solicit the assistance of news editors, reporters and possibly report herself.
Key messages: Native species need unpolluted, good habitat. Take ownership of your pets to protect native wildlife. Invasive species harm native wildlife.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? General viewers
	Where will this task take place? FOX, KUAM
	When will this task take place? Before and after scheduled conservation efforts.
	Pre- requisites: Approval of GovGuam and producers.
	Budget: None required

Activity 4
Channel: face-to-face meeting	Why doing this task? The pre-project survey showed that 17% of youth trust teachers with environmental information. See question 24.
Vehicle: teacher workshop	How will the activity be delivered? The campaign manager will solicit the assistance of teachers and school administration
Key messages: Native species need unpolluted, good habitat. Take ownership of your pets to protect native wildlife. Invasive species harm native wildlife.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? Teachers
	Where will this task take place? At schools or possibly at a conservation area
	When will this task take place? Before and after scheduled conservation efforts.
	Pre- requisites: Approval of GovGuam and school system
	Budget: Teaching materials - $1500

Activity 5
Channel: Internet	Why doing this task? Although it was not officially surveyed, through focus conversation, the Internet was found to be a popular source of information.
Vehicle: Website	How will the activity be delivered? The campaign manager will solicit the assistance of website developer
Key messages: We can make a difference in our environment. Keep invasive species out of Guam. Feral and nuisance animals can harm native wildlife. Rodents can have negative impact on native bird species.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? General public
	Where will this task take place? In cyberspace
	When will this task take place? ASAP
	Pre- requisites: Permission from GovGuam,
	Budget: Website development - $5000

TARGET AUDIENCE 2 – GENERAL PUBLIC

What do we want GENERAL PUBLIC to think/feel

(Moving from contemplation to preparation)

Feel sad due to the loss of native habitat/species. Feel good when important habitat is protected for native species. Pet control is important for the survival of native species. Pet owners have a responsibility to protect native species via their actions. They have a responsibility to report nuisance or unfamiliar species to the local authorities. They have the power to make a difference.

Barriers to knowledge: Adults do not see loss of habitat as problem and so do not pass on good messages. Cultural norms allow pet control practices that harm native wildlife and so it is difficult to encourage responsible behaviors. Fear or mistrust of government and the lack of a bounty/reward can be barriers to reporting unfamiliar or nuisance species. Lack of self-esteem or low pride in culture.

Benefits: Increase self-esteem and pride in cultural heritage. Being a responsible adult.

SMART Objective 1

By the end of February 2009, decrease from 9% to 0% (a 9 percentage point decrease) the number of respondents who believe the ko’ko’ is “just a bird, nothing special”. See question 37.

SMART Objective 2

By the end of February 2009, decrease from 30% to 10% (a 20 percentage point decrease) the number of respondents who feel “Neutral” when asked if they can stop the spread of invasive species by telling the proper authorities. See question group 8.

SMART Objective 3

By the end of February 2009, decrease from 23% to 3% (a 20 percentage point decrease) the number of respondents who are not sure they can do something to protect native wildlife. See question 44.

ACTIVITIES: PRIMARY AUDIENCE – GENERAL PUBLIC

Activity 1
Channel: Outdoor media	Why doing this task? The pre-project survey showed that 73% of the general public know that ko’ko’ are only found on Guam. See question 40.
Vehicle: signage	How will the activity be delivered? The campaign manager will solicit the assistance of landowners
Key messages: We can make a difference in our environment. Keep invasive species out of Guam and restoration areas. Ko’ko are an important part of Chamorro history & culture. Everyone has the responsibility to ensure the survival of native species. Pet owners must take responsibility of their pets to ensure native species are safe. Guam has unique natural history.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? General public
	Where will this task take place? Around public and private parks, piers
	When will this task take place? ASAP
	Pre- requisites: Permission from GovGuam, Dept. of Parks and Recreation, Cocos island
	Budget: Advertising - $2000

Activity 2
Channel: face-to-face meeting	Why doing this task? The pre-project survey showed that 28% of the general public associate the ko’ko’ with the island and Chamorro cultural history. See question 37.
Vehicle: Manamko (Senior citizen) interviews to compile oral history of personal experiences with ko’ko’ (possible article, book,TV special?)	How will the activity be delivered? The campaign manager will solicit the assistance of Mayor’s Council and Senior Citizen’s groups
Key messages: We can make a difference in our environment. Keep invasive species out of Guam. Ko’ko are an important part of Chamorro history & culture. Everyone has the responsibility to ensure the survival of native species. Pet owners must take responsibility of their pets to ensure native species are safe. Guam has unique natural history.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? Senior citizens
	Where will this task take place? At senior citizens centers or mayor’s office
	When will this task take place? Throughout the year
	Pre- requisites: Permission from GovGuam, Mayor’s Council, Senior Citizen’s center
	Budget: Recording materials - $500

Activity 3
Channel: media	Why doing this task? The pre-project survey showed that 43% of the general public trust government environmental officials with environmental information. See question 24.
Vehicle: Conservation area specific brochure (ex. Cocos Island, Masso Reservoir, etc.)	How will the activity be delivered? The campaign manager will solicit the assistance of department project leaders.
Key messages: We can make a difference in our environment. Keep invasive species out of Guam. Ko’ko are an important part of Chamorro history & culture. Everyone has the responsibility to ensure the survival of native species. Pet owners must take responsibility of their pets to ensure native species are safe. Guam has unique natural history.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? General public
	Where will this task take place? Around public and private parks, piers, mayor’s offices
	When will this task take place? ASAP
	Pre- requisites: Permission from GovGuam, Dept. of Parks and Recreation, Cocos Island
	Budget: Printing - $1500

Activity 4
Channel: face-to-face meeting	Why doing this task? The pre-project survey showed that 43% of the general public trust government environmental officials with environmental information. See question 24.
Vehicle: fiesta (or participation in other public events – Liberation Day parade)	How will the activity be delivered? The campaign manager will solicit the assistance of Mayors’ Offices
Key messages: We can make a difference in our environment. Keep invasive species out of Guam. Feral and nuisance animals can harm native wildlife. Rodents can have negative impact on native bird species.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? General public
	Where will this task take place? In specific villages (Merizo) or at public functions
	When will this task take place? Concurrent with village fiestas, public events
	Pre- requisites: Permission from GovGuam, Mayor’s office, production of materials and mascot
	Budget: none

TARGETAUDIENCE 2 –GENERAL PUBLIC

What do we want GENERAL PUBLIC to do

(Moving from preparation to action)

Use reporting methods to report invasive species or nuisance species. Protecting habitat can start small scale such as plant a tree in their backyard. Spay and neuter pets or encourage their family to. Don’t release unwanted pets in the wild.

Barriers to knowledge: Barriers to practice: Fear of reprisals. Peer pressure and confusion of hotline numbers. Financial constraints. Cultural norms and practices.

Benefits: Protecting habitat and species and so increasing pride in cultural heritage. Less “boonie” animals running around/ less attention from “boonie” animals. Increase and protect number of native species. Can prepare suitable areas for reintroduction of native species.

SMART Objective 1

By the end of February 2009, increase from 43% to 63% (a 20 percentage point increase) the number of respondents who alert authorities of invasive/ foreign2 species. See question 45.

SMART Objective 2

By the end of February 2009, increase from 40% to 60% (a 20 percentage point increase) the number of respondents who do not release unwanted pets into the wild. See question 45.

SMART Objective 3

By the end of February 2009, increase from 23% to 43% (a 20 percentage point increase) the number of respondents who spay or neuter their pets. See question 45.

ACTIVITIES: PRIMARY AUDIENCE – GENERAL PUBLIC

Activity 1
Channel: Printed materials	Why doing this task? The pre-project survey showed that 3% of the general public know that feral cats kill native wildlife (birds). See question 43.
Vehicle: Pet control/Feral animal specific brochure/poster	How will the activity be delivered? The campaign manager will solicit the assistance of pet store owners, breeders, clinics and kennels.
Key messages: Pet owners must take responsibility for their pets. Feral animals can harm native wildlife.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? General public
	Where will this task take place? Placed at GAIN, veterinary clinics and pet stores, kennels.
	When will this task take place? Throughout the year.
	Pre- requisites: Permission from store, clinic and kennel owners.
	Budget: Printing $1500

Activity 2
Channel: face-to-face meeting	Why doing this task? The pre-project surveys showed that 0.3% of the general public know that rodents can impact native birds. See question 43.
Vehicle: biosecurity workshop	How will the activity be delivered? The campaign manager will solicit the assistance of USDA.
Key messages: Feral and nuisance animals can harm native wildlife. In areas, where reintroductions of endangered species take place, it is important to minimize its predators. Rodents can have negative impact on native bird species. Checking for rodents and BTS is easy and effective. Check boats for signs of rats, snakes, cats. Keep litter contained.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? Boat operators
	Where will this task take place? Merizo and Agat (public and private) piers, parks
	When will this task take place? Throughout the year.
	Pre- requisites: Biosecurity brochure
	Budget: Free

Activity 3
Channel: Printed materials	Why doing this task? The pre-project survey showed that 43% of the general public trust government environmental officials with environmental information. See question 24.
Vehicle: Biosecurity checklist	How will the activity be delivered? The campaign manager will solicit the assistance of USDA.
Key messages: Feral and nuisance animals can harm native wildlife. In areas, where reintroductions of endangered species take place, it is important to minimize its predators. Rodents can have negative impact on native bird species. Checking for rodents and BTS is easy and effective. Keep litter contained.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? Boat operators
	Where will this task take place? Merizo (public and private) and Agat piers
	When will this task take place? Throughout the year.
	Pre- requisites: Knowledge of biosecurity protocols.
	Budget: Printing $1500

Activity 4
Channel: face-to-face meeting	Why doing this task? The pre-project survey showed that 43% of the general public trust government environmental officials with environmental information. See question 24.
Vehicle: Resort/Hotel Employee workshop	How will the activity be delivered? The campaign manager will solicit the assistance of Cocos Island Resort.
Key messages: We can make a difference in our environment. Keep invasive species out of Guam. Ko’ko are an important part of Chamorro history & culture. Everyone has the responsibility to ensure the survival of native species. Pet owners must take responsibility of their pets to ensure native species are safe. Guam has unique natural history. Check area for signs of rats, snakes, cats. Keep litter contained.	Who will be in charge of this activity? The campaign manager, Cheryl M. Calaustro.
	Who will be the target audience? Cocos Island employees
	Where will this task take place? At Cocos Island
	When will this task take place? ASAP
	Pre- requisites: Permission from GovGuam, Cocos Island Resort, biosecurity brochure
	Budget: free

Directory: sites
sites -> Answer True False 2 points Question 2
sites -> 587 Return function, r i(X) r i(0) r i(1) r i(2) r i(3) 1 0 2 4 6 Thermal Station, I 2 0 1 5 6 3 0 3 5 6 10
sites -> Glossary for Chapter 1 Algorithm
sites -> North Carolina Inclusion Initiative Mapping Where Children with ieps are Being Served Purpose
sites -> Northern England’s set-jetting locations
sites -> Physical custody of 1033 program property accountibility form statement of Physical Custody: By signing for the below 1033 property I am a Law Enforcement Officer of the aforementioned Law Enforcement Agency
sites -> Nstructions for Acquiring Excess Equipment online, through the 1033 Program
sites -> Memorandum of agreement

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