SECTION F: BUDGET & TIMELINE

ARTWORK

From previous projects, artwork has already been created. It would be advantageous to utilize existing artwork to save time and money. To create an overarching theme in which specific conservation projects can associate with would be useful in maintaining support and visibility of various GDAWR efforts. A general “brand” would provide longevity and usefulness for other projects.

Brooke Sadowsky from Rare HQ suggested how to assimilate previous projects with the Rare Pride campaign:

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  Keep same font and cartoon style mascot but change the slogan (e.g. Go Native – Protect Guam’s Wildlife or something similar) and the colors so that they are brighter – maybe Guam territory colors or rail feet yellow.
  
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  Media options – go for wider exposure than the “Ko’ko’ for Cocos” Project – this may entail utilizing large billboards, big stuff and not stickers, t-shirts like the Cocos Project.
  
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  Distribution – keep “Koko for Cocos” materials localized, in the region of the south and the Pride Campaign materials should be Guam wide.
  
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  When coordinating with the “Ko’ko’ for Cocos” project use the example of Budweiser & Bud Light – one umbrella brand with a sub-brand.
  
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  Use the same design company as the “Ko’ko for Cocos” project and ask for brand guidelines e.g. font and colors (CMYK) to be able to have a play at designing materials.
  

The graphics designers used for the Cocos Island campaign have been contacted and details regarding the specific colors and fonts previously used were obtained. Brooke Sadowsky is currently assisting in the creation of the logo. The slogan and tag line to be used is tentatively: