264 TC. Lethbridge et al.
Faculty members are also personally motivated to succeed in the research due to
their need to publish papers, although this can be a double-edged sword as we will discuss later. Furthermore a faculty member’s time maybe at least partly free to the company.
Finally, government matching funds that cover part of the cost to the universities and tax incentives for industrial research all reduce the risk to the company.
The lists of direct and indirect benefits are similar to the benefits of industrial collaboration reported by Conradi et al. (2003). Conradi et al. also discuss benefits to individual participants, but don’t discuss the risk-lowering factors.
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