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- Brand Knowledge
- Browser
- Bulletin Board
- Business Intelligence (BI)
- Case Based Reasoning (CBR)
BISee Business Intelligence. BlogA user friendly website where individuals can express their thoughts, feelings, ideas and opinions, often with hyperlinks to sources that have stimulated their thinking. While some dismiss blogging as a gimmick, others see it as grassroots knowledge management, somewhat similar to storytelling. Blogs can trigger the thinking of other people, especially when they have a contrarian or unconventional view that provokes other people to respond. This exchange of ideas facilitates knowledge sharing and, in some cases, even knowledge creation. Blogs can also be viewed as online personal diaries. Blogs provide a more personal way of showcasing a company’s products and eliciting feedback from customers. In the software industry, blogs provide a forum where new products can be introduced and developers educated on how to use the different features. Within an organization, blogs can be used to exchange project related and event related news. Brand KnowledgeA brand, viewed from the right perspective, is a knowledge asset. It packs a lot of insights about what benefits customers are looking for — both functional and emotional. According to Satoshi Akutsu and Ikujiro Nonaka36, brand knowledge includes brand meta knowledge, brand knowledge vision, brand experience, and context creativity. Brand meta knowledge serves as a mental model for thinking about what can create valuable brand knowledge. It acts like a methodology for creating knowledge about the brand. Brand knowledge vision determines the sort of brand knowledge an organization should create to remain relevant and what governs the brand, including its promises to customers. Vision helps in creating a distinctive identity for the brand. Brand knowledge gets enhanced by capturing the experiences of employees, customers, associates, investors and the community. The brand building process can be seen as a dynamic process of creating context. In some cases, differences in contexts need to be modified. On other occasions, the differences become opportunities to create something by making the best use of them. For example, the marketer may want to change the consumer brand image and bring it closer to the desired or ideal brand identity. BrowserThe Internet is the most ubiquitous source of knowledge today. Browser software allows people to access documents on the Internet, typically using the HTTP protocol. Browsers read HTML and convert the code into web pages. Browsers serve as the primary front-end interface for knowledge management systems that rely on intranet technology. (See also: HTML) Bulletin BoardAn electronic public forum created with software that supports multiple simultaneous callers. Participants can post their views and ideas. They can also comment on messages from other participants. A bulletin board facilitates exchange of ideas, announcement of events and collection of feedback from people. Business Intelligence (BI)Helps in converting data into information and then into knowledge. Organizations collect huge amounts of data in their information systems during the course of their day-to-day operations. Just as human intelligence enables us to combine existing knowledge with new information and change our behavior in such a way that we succeed at our task, or adapt to a new situation, BI enables firms to collect information, develop knowledge about operations and change decision making behavior to achieve various business objectives. BI software can be used to gather, store, analyze and provide access to data and present that data in a simple, useful manner. Data warehousing is usually a part of this process. BI involves sifting through large amounts of data, extracting pertinent information and turning that information into knowledge, using which decisions can be taken. (See also: Data Warehousing, Data Mining) C
A branch of artificial intelligence, CBR is the method of taking advantage of previous problems or cases handled by people and attempts to solve problems through analogies. Based on the attributes of the problem at hand, a search mechanism sifts through the cases available and retrieves the closest matches. Many business problems can be solved by identifying patterns. The case-based approach is conceptual, not based on individual words. So the traditional methods based on comparing strings of words do not work well. Through categorization, CBR connects similar cases. The search is on the basis of ideas and concepts, not key words. The starting point in CBR is to input a series of “cases” which represent knowledge about a particular domain expressed as a set of problem characteristics and solutions. When people are presented with a problem, its charac teristics can be compared with the set of cases in the application, and the closest match can be selected. According to Amrit Tiwana37, CBR is a promising tool for any knowledge management system. CBR is particularly useful when the choice is between deciding on the basis of some data and no data at all. CBR is most commonly found in the customer service and support processes in firms. Take customer support or “help desk” applications, for example. The customer is on the telephone in real time. In this situation, the users can understand problems, but are not capable of solving some of them right away. CBR may be the best bet under these circumstances. CBR has also been successfully applied to planning, scheduling, design and legal deliberation. CBR systems need to be put in place after thorough initial planning. All possible attributes that may be needed in future, must be identified. If attributes are subsequently added, older cases that have those attributes will not show up in the search, unless more attributes are explicitly added to the old cases as well. (See also: Neural Networks) Directory: books books -> The English Arrive in America books -> Active Vocabulary books -> Books we finished XIV books -> The theology of the balaam oracles: a pagan diviner and the word of god books -> The rhetoric of the father books -> Sra: Imagine It!, Themes, Taking a Stand, Ancient Civilizations Ecology, Great Expectations, Earth in Action, Art and Impact, Level 6 books -> You Can If You Try Unit 7 Nonfiction books -> The tregenza family books -> Unconditional hatred Download 0.91 Mb. Share with your friends:
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