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Digital MarketingDigital marketing is promoting goods and services to customers using digital means. This type of marketing involves using websites,
mobile devices, social media,
search engines, and other similar channels. Advantages
of Digital Marketing •
Wider reach • Lower cost
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Personalisation
• Increased conversion rates Disadvantages of Digital Marketing
• Huge competition
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Dependability on Technologies • Privacy and Security concerns Note that there is a minor difference between Digital Marketing and Online Marketing. While Digital Marketing incorporates all the channels discussed above, Online Marketing restricts itself to Internet-Based Marketing only.
Essential Keywords that every Digital Marketing Beginner should know: •
Organic Marketing Organic marketing refers to bringing in potential clients to your company through natural means rather than through paid advertising. It aids in generating free visitors for your website.
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Search Engine Marketing (SEM) Search engine marketing (SEM) is a method of promotion and advertising to help an organization’s content rank higher among search engine traffic. SEM's primary objective is to increase website traffic. It might be paid with the use of Pay Per Click (PPC) or organic with the use of Search Engine Optimization (SEO).
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Google Trends Google Trends is a free tool that examines the most popular Google searches
based on many variables, including locations, nations, and languages.
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Impression A customer's viewing of the advertising is referred to as the impression made in digital marketing. Every time a
client views an advertisement, such interaction is referred to as an impression.
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Click-Through Rate (CTR) The ratio of people who click on a link to those who seethe page where the link is located is known as the "Click-Through Rate" It aids in determining a website's and online marketing campaign's level of success.
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Cost per Click (CPC) Cost per Click is the price or cost advertisers pay for each click in the Pay-per-Click marketing campaign.
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Cost per Acquisition (CPA) Cost per Acquisition (CPA) is the amount that marketers pay for each new consumer that they acquire through a marketing campaign. Getting anew consumer who is willing to pay for your goods and services is known as acquisition.
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Conversion It refers to an audience response to a goal or aims you have set for your website or advertising campaign. The conversion rate is the proportion of conversions to all visits to your website or advertising campaign.
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Churn Rate The churn rate is the number of customers lost during a specific time period.
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A/B Testing AB testing, commonly referred to as split
testing or bucket testing, compares two iterations of a website or app to see which one performs better.
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