Compendium admissions 2023-25

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PI Prep Kit 2023

Modern Marketing Fads
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Viral Marketing
Viral marketing aims to spread knowledge about a good or service from person to person using email, the internet, or word-of-mouth. The aim of viral marketing is to get people to spread a marketing message to their friends, family, and other people in order to rapidly increase the number of people who receive it.
• Guerrilla Marketing
Guerrilla marketing is a form of advertising that draws in target audiences by utilizing "guerrilla" warfare techniques or the element of surprise. This type of marketing is very efficient at generating publicity because it uses an unusual and creative presentation to arouse surprise or awe.
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Moment Marketing
It is a marketing strategy that concentrates on reaching out to clients at the crucial moment (when they are already searching fora solution to an issue that your brand/business can address.
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Green Marketing
Green marketing focuses on selling products and services based on their environmental benefits.

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Database Marketing
Database marketing is a form of direct marketing. It involves collecting customer data like names, addresses, emails, phone numbers, transaction histories, customer support tickets, and soon. This information is then analysed and used to provide a tailored experience for each consumer or to attract future customers.
Latest Marketing News
• 9 campaigns that boosted the mood in 2022
https://www.marketingdive.com/news/best-marketing-campaigns-2022-advertising-
creativity/638371/

• Neilson’s Cross-platform product launch
https://www.marketingdive.com/news/nielsen-cross-platform-measurement-ratings-
streaming/639608/

• Johnnie walker’s focus on women empowerment

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