a niche competitive advantage

a price differentiation advantage

Question 5 (1 point)

SoBe nutritional beverages use twin lizards on every bottle and in all promotion efforts. SoBe even sponsors its own Team Lizard made up of skateboarders, mountain bike riders, and inline skaters. The lizard is used to remind consumers of the product and its benefits. To which of the four Ps does this strategy relate?

Question 5 options:

promotion

price

place

Coca-Cola is a syrupy drink. It generally uses mass advertising, is sold through convenience stores and vending machines, and is usually sold at around $1.25 per can. What do these facts comprise?

Question 6 options:

Coke’s internal environmental placement