It profits through customer satisfaction

market orientation

Question 7 (1 point)

An organization believes that it exists not only to satisfy customer wants and needs and meet organizational objectives, but also to preserve individuals’ and society’s long-term best interests. What type of orientation does the organization have?

Question 7 options:

sales orientation

market orientation

ethical business mission orientation

Question 8 (1 point)

Which of the following is a good example of an environmental factor?

Question 8 options:

a changing economy

wildfires or other disasters

consumers losing faith in their favourite brands

loss of jobs

Question 9 (1 point)

What do we call the study of people’s vital statistics, such as their ages, births, deaths, and locations?

Question 9 options:

cultural sociology

psychometrics

ethnography

Question 10 (1 point)

Psychography is the study of people’s vital statistics such as their ages and locations.

Question 10 options:

True

Question 11 (1 point)

Marketers can control the external environment in which their organizations operate.

Question 11 options:

True

False

Question 12 (1 point)

The Novartis Research Institute for Tropical Diseases is a not-for-profit organization that focuses on the discovery of new drugs for the treatment of neglected diseases, such as tuberculosis. Besides being good business, what else is this?

Question 12 options:

mandated by local court rulings