conducting telephone interview

gathering public sector records

using published data

summarizing internal reports

Question 11 (1 point)

When people are hired to record traffic patterns in a shopping mall, what type of research are they engaging in?

Question 11 options:

focus group

experimental

survey sampling

Question 12 (1 point)

Which type of research depends on watching what people do?

Question 12 options:

anonymous viewership

observation

interactive

personal scanner

Question 13 (1 point)

Which of the following statements explains the success of Internet marketing research?

Question 13 options:

It increases labour- and time-intensive research activities and associated costs.

Its use makes it much easier to conduct regression analysis

Respondents are fast to respond, even if they are not always truthful.

Question 14 (1 point)

What is characterized by the researcher’s altering one or more variables—such as price or package design—while observing the effects of those alterations on another variable (usually sales)?

Question 14 options:

observation research project

research problem

experiment

sampling frame

Question 15 (1 point)

Soon after the regional museum expanded its hours and began charging a small fee to pay for the extra help needed to keep it open longer, attendance decreased. What could the museum staff rely on to determine why this decrease in attendance occurred?

Question 15 options:

a production audit

database marketing