It profits through customer satisfaction

cognitive dissonance

consideration stage

Question 6 (1 point)

After being influenced by frequent advertisements, Jeremy buys a new cell phone. However, he discovers that the new cell phone does not offer the features he expected. Which of the following does this scenario illustrate?

Question 6 options:

that the perceived value of the purchase is less than Jeremy's expectations

that the actual value of the purchase is less than Jeremy's expectations

that an evoked set of the purchase is less than Jeremy's expectations

that a consumer set of the purchase is less than Jeremy's expectations

Question 7 (1 point)

Which of the following best describes consumer behaviour?

Question 7 options:

People's value systems do not affect their consumer behaviour.

Consumer behaviour cannot be learned.

Consumers' product and service preferences are constant and do not change over time

Question 8 (1 point)

Toro introduced a small, lightweight snow blower called the Snow Pup. Even though the product worked well, sales failed to meet expectations because consumers perceived the name to mean that the Snow Pup was a toy or too light to do any serious snow removal. This illustrates how which of the following can influence the consumer decision-making process?

Question 8 options: