It profits through customer satisfaction

secondary data

Question 1 (1 point)

Jane needed a new cell-phone after her old one broke. She must now do research, compare several models and only then will Jane be able to replace her phone. What is this process part of?

Question 1 options:

psychographics

business buying behaviour

consumerism

Question 2 (1 point)

Madison announced to her family last night that she wanted a pair of skates. Her mother Wanda said that Madison deserved a special treat for winning the science fair. Because her father Ned said nothing, Madison knew she was not getting the skates. What were the roles played by family members in the consumer decision-making process?

Question 2 options:

Madison was the influencer, and Ned had no role at all.

Madison was the initiator, and Wanda was the decision maker.

Madison was an influencer, and Wanda was the decision maker.