Monopoly heritage of ‘Escort’ – number one UK selling car for years.
Belief of experienced employees that there was no requirement of change or improvement in the product.
Political internal environment – placement, promotion
Due to multiple car model changes, cluttered and disoriented work environment, redundant equipment
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Lack of understanding of competitive scenario.
Self-obsession, proud of Escort
No motivational impact of Jaguar brand
Did not believe in management’s intent as no new investment was seen
No focus on workplace conditions – No signaling of improvement intent or employee care. Psychological contract not followed
Changing work practices (overtime, seniority) affected their remuneration and prospects
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