Maintain hospitality industry knowledge

Element 3: Update hospitality industry knowledge

© ASEAN 2012 Trainee Manual Maintain hospitality industry knowledge
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Emerging markets
Most businesses are interested in identifying and capitalising on emerging markets. Market research (by industry bodies, government agencies or individual establishments) may underpin these opportunities. Examples include Spa resorts and the emergence of the well-being industry
– a rapid growth industry/sector Fast food
– with changes occurring regularly in relation to the type of foods available Recognition of the economic benefit to many countries of ageing tourists
– and their capacity and potential for spending Increase in the demand for action holidays – where young/young-at-heart seek experiences such as bungee jumping, whitewater rafting, safaris, trekking and similar pursuits Emphasis on domestic travel as opposed to internal travel
– many countries are experiencing a growth in people travelling within their own country rather than travelling/holidaying internationally. In addition, most establishments will also have one or more new or emerging niche markets they are seeking to exploit as a result of a deliberate new direction taken by the venue.
Environmental and social issues
Issues of concern in this regard relate to Waste management- with an emphasis on recycling of materials and a reduction in energy and resource consumption Noise, water and air quality
– focusing on reducing environmental noise and pollution caused by the operation of the business Sustainable tourism activities
– with an emphasis on environmentally aware tour activities as opposed to activities which adversely impact the environment Respect for indigenous people
– so local communities are treated properly with awareness for their land and culture Responsible advertising
– of hospitality products and services so (for example) alcohol, gambling and cigarettes are not promoted or provided to young people Freedom from discrimination
– highlighting the need to ensure discrimination in the provision of hospitality and travel services does not occur Accommodating local concerns into the standard operating procedures of avenue to demonstrate respect for the community and a desire to work cooperatively within that local environment Changes and/or requirements in relation to planning requirements and the need, for example, to minimise the impact of a building on the landscape and/or conform to heritage requirements.

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