Company’s main product is Down to shop application. As we introduced above, this app basically contains three parts: video part, mini game part, and online store part. The former two parts are responsible for attracting users, since people can get reward (clouts) with real value only through watching videos and playing games. The online store part is about generating revenue. Each commodity has a unique feature of clouts that customers can use, which means the upper limit has been set. Buyers have the option to purchase the small stuff fully in clouts or use their clouts to exchange a certain amount of discount when buying some relatively expensive things.
