Marketing Plan Implementation

Marketing Plan Implementation

Product Differentiation

Distribution Strategy

Typical Distribution of PG Products

Promotion Strategy
Product Differentiation
What makes PG different from others is:

Quality of the Product

Brand Loyalty

Distribution Channel

Innovation

Pricing Strategy
Distribution Strategy
“Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption- Phillip Kotler
As PG manufactures necessity goods hence there is lesser brand loyalty from the customer side, so the distribution network of the company needs to be very strong and proactive.
Head & Shoulder is available nationwide in:

Supermarkets

Medical Stores

Personal Care Stores

Convenience Stores

Grocery Stores
Typical Distribution of PG Products
Promotion Strategy

P&G insists on a Pull Strategy

Heavy advertising and media pioneer

Gandolas Positioning in various stores

“Official” Credit Policy of 7 days to retailers
Recommendations

In high throughput regions, PG should look to increase the number of distributor branches to increase its reach

Separate Salesperson for separate brands under PG to push more to the retailers

More consumer awareness programs to counter the same by its competitors like HUL

P&G should start implementing realistic retailer recommendations

More consumer analysis so as to ascertain and gain market share, retailers think there is more potential that the company is not utilizing

More focus on the variants that sell the most rather than a holistic focus on all the variants
COMPANY
CONSUMER
RETAILER
DISTRIBUTOR
C&F AGENT
WHOLESALER

Understanding the seasonal choices of variants by customers and using forecasting methods to push in more of the variant in demand