Marketing Strategies of Travel Agencies: a quantitative Approach



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sustainability-12-10660
Answer Options
(Q15) Agency Typology
Total
Tour-Operating
Retailer
(Q2) In-advance accommodation services (early booking) are sold,
in comparison with normal accommodation services
More rapidly, due to their lower price 31.3%
30 49.2%
86 Preponderantly to an already established market segment, made of consumers that prefer this type of tourism offer With difficulty, because of the necessity of scheduling vacations with a lot of time in advance, which is a thing that consumers usually avoid 3.4%
0 0.0%
6 To the same extent, because consumers exist for both types of offers Total 100.0%
61 100.0%
240 For last-minute type offers, most of the respondents (41.7%) stated that the reason that they are acquired much faster is the advantageous price when compared with standard offers. Going further,
if we add the percentages for the two most given answers, we can affirm that, in the assessment of tourism specialists, last-minute type offers are acquired fast because of the advantageous price and are more desired because they do not require the planning and purchasing of a vacation with along time in advance (76.7%). Thus, the hypothesis His partially confirmed.

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