Marketing Strategies of Travel Agencies: a quantitative Approach

Sustainability 2020, 12, 10660 13 of Firstly, we analyzed the impact of offered gratuities in accommodation services, most of these being granted to families with children, for children that are below a certain age. Our analysis revealed that almost half of the respondents (46.7%) consider that granting gratuities is a useful tool for accommodation type services suppliers to differentiate themselves from the competition and to increase customer loyalty. Therefore, the hypothesis His confirmed.
In the case of recreation services that are included in the tourism offer, the situation is a little bit different. For included recreation services, the majority of the respondents say that they have a favorable perception regarding this practice, a conclusion easily made by adding the results of the two possible positive answers (82.1%). Therefore, most of the respondents consider that including recreation services in the tourism offer is preferred by the consumers. In the context of the current global pandemic, the recreation sector has adapted to the imposed necessary health safety regulations,
in a similar manner with services like room served breakfast [
54
]. These types of recreation services are attractive for tourists that do want to engage in tourism activities, as long as they are done in a safe environment, limiting the number of participants and ensuring all necessary safety precautions.
Further, we have underlined three correlations that are strongly linked, the correlations between the answers for question no. 10 and the answers for questions no. 15, no. 18, and no. The preference distribution for offers that include recreation services is presented in Table
5
We can observe that most of the respondents that work in tour-operating agencies (43.0%) consider that including recreation services in the tourism offer is preferred by most consumers.

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