Marketing Strategies of Travel Agencies: a quantitative Approach
Grouped Sales Utilized for Accommodation Services
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| Grouped Sales Utilized for Accommodation Services In tourism, grouped sales are made by marketing a package of services at a lower price than that of the services acquired separately [ 51 ]. So, we want to know the perceptions of those who sell these services to consumers, perceptions regarding the wishes and wants of potential clients. The information has been obtained through the first question of the questionnaire. When analyzed individually, it can be observed that in the case of grouped sales for accommodation facilities, the sale of a particular number of nights sold at a lower price than the standard price for each of the nights combined is, for most of the respondents and in approximatively equal percentages, a revenue increasing technique) or an occupancy enhancing technique (31.3%). When summing the percentages of both the answers, we can ascertain that, for the majority of the respondents, grouped sales represent an effective technique of enhancing occupancy and, implicitly, of increasing revenue (Additionally, the first question has been correlated with question no. 18, which highlighted one of the strongest correlations (Table. The data analysis emphasizes the fact that most of the respondents who think that grouped sales represent an effective technique for increasing occupancy and enhancing revenue are the same that engage in discussions with suppliers regarding the granting of certain discounts for the clients of the agency in which they work. Table 2. The distribution of preferences regarding grouped sales in accommodation services in relation to negotiating discounts with the suppliers. Download 292.13 Kb. Share with your friends:
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