Marketing Strategies of Travel Agencies: a quantitative Approach
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| Answer Options (Q18) In Your Experience, When Working with Suppliers, at the Moment of Contracting, do you Suggest that they O ffer Certain Discounts for the Clients of the Agency in Which you Operate: Total Yes No (Q1) In your experience, selling longer trips at a lower daily price than that of the daily price for shorter trips, represent: An efficient technique for increasing revenue 34.6% 19 21.8% 72 An efficient technique for enhancing occupancy 34.0% 23 26.4% 75 A client loyalty increasing technique 18.3% 23 26.4% 51 There are no significant effects 13.1% 22 25.3% 42 Total 100.0% 87 100.0% 240 When taking into account the responder perception related to tourism preferences, especially those with families or those who travel in groups, regarding accommodation services, more precisely if the tourists prefer apartments to separate rooms purchased together at a higher overall price, the majority of respondents (52.1%) consider that grouped sales in this situation is desired for the advantage of the Sustainability 2020, 12, 10660 11 of tourists being closer to their family members, especially in the case of families with small children. Analyzing the acquired data, we can affirm that the hypothesis H, which refers to accommodation grouped sales, is confirmed. Download 292.13 Kb. Share with your friends:
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