http://en.wikipedia.org/wiki/Competition_between_Airbus_and_Boeing#Airbus_A350_XWB_vs_Boeing _787_and_777 (Table 1) Conclusion On the basis of these facts we suggest Airbus invest intensively in its RD capabilities and should take a proactive stance in introducing innovations as a first mover. It needs to change its position from follower to market leader in aircraft manufacturing industry. It might be a good strategy in a market where there are 4-5 companies but in a duopoly you are either market leader or follower. We believe Airbus have all the technological and economic capabilities needed to take on this challenge and they have proven so far that they area strong contender and with a 50 year experience deficit they have broken the Boeing monopoly. Combined resources of EU and US's isolated geographical orientation gives Airbus an advantage in delivery and manufacturing costs. It also has a larger pool and potential of RD activities, thanks to the synergy of EU states. US economic recession will also help Airbus to emerge as the leading force in market. We position Airbus as Stars in a BCG matrix even with its
