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CASE 1 Airbus vs. Boeing – Battle and obstaclesIntroduction Aircraft manufacturing industry has its vicissitudes like any industry. From 1970, the year of Airbus's creation, it has been a war between two main competitors Boeing and Airbus. Immensity and profitability of the industry makes it harder for either rivals to pullout of the race. Paper will
analyze the strategy issues, competitive five force models in relation with airline manufacture industry, nature
and criteria of competition, impacts of governmental intervention and its pros and cons and finally the technical comparison and juxtaposing of their cutting edge large aircraft models namely Dreamliner
787 and Airbus 350 XWB. Final part of paper furnishes our recommendations and forecasts on the basis of strategic analysis of aircraft manufacturer war. We would also like to discuss the research limitation that we encountered during our group study and research. Applying the concept of bounded rationality we have referenced relevant information and have focused on topic with most related facts.
A lot of information, research papers, journal articles and statistics could be used to corroborate our hypothesis' but restriction on the size of report kept us short and concise. We have tried our best to put as much information in paper as well as references as we could but personally we would have explained and referenced more works given the absence of restrictions. Aircraft manufacturing industry holistically goes beyond a 5 paper analysis and we profess the selective bias in this paper.
