Microsoft Word peachtree case study



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PEACHTREE-CASE-STUDY
4.5 Customer Base
The Atlanta metropolitan area serves as the primary base of operation and also provides the majority of the company’s revenues but their reach has continued to grow as they have customers in northern Florida. There is no single large customer because of the nature of the business providing service to a large area.

Page 58 of 141 The company’s marketing efforts have been through referral, word of mouth, and Mike Jones strong networking efforts through construction trade groups. The company enjoys strong relationships with several small independent contractors in their territory. ABC Plumbing has a strong and deep list of customers with no one customer representing a disproportionately large portion of their business. However, a few customers do standout above the others. Specifically, the company’s three largest customers areas follows
Newhawl Homes ‐ Since 1971, Newhawl Homes has been building quality homes of enduring value throughout metro‐Atlanta. Rich in work ethic and strong in character, Newhawl Homes has cultivated a lifetime of exposure to real estate and construction to become one of the strongest, most reliable home builders.

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