Morice Land and Resource Management Plan


APPENDIX 1: Summary of Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis



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APPENDIX 1: Summary of Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis



Acknowledgements
The SWOT process used for the Morice Economic Development Action Plan was similar to one used in the North Coast LRMP. Thanks go to Robinson Consulting for allowing us to use this system.
Process
Two brainstorming sessions were required to complete the SWOT Analysis. Both sessions were structured to encourage attendee’s participation. Following an introduction to, and description of how to conduct a SWOT analysis, the first task addressed in the session was to confirm the economic sectors to be analyzed. An extensive list of sectors was proposed. During a collaborative discussion on the merits of keeping, combining or eliminating sectors the group agreed to analyze the following sectors:


  • Forestry

  • Tourism

  • Commercial Fishing

  • Mineral, Oil & Gas and Energy

  • Non-Timber Forest Products

  • Land Development / Infrastructure

  • Agriculture

Participants were randomly allocated to a number of small working groups. Over two, three-hour sessions each working group independently conducted SWOT analysis of the 7 sectors. At the completion of this phase, a working group presented their SWOT analysis of the sector to the session. The other working groups were invited to add significant elements from their analysis to the SWOT presented. Through this process the small working groups were consolidated into one. The consolidated sheets are found at the end of this analysis report.


At this stage, the SWOT analysis was comprised of more than 200 entries. To provide a sense of priority, each participant was given 8 markers and asked to place a marker beside an element they considered relatively important. The facilitator did not define importance, so the results reflect individual criteria. Participants were asked to particularly consider the “Opportunities” identified in ranking priority.
The final step attempted to associate the indicated priority SWOT elements to the land base and to the LRMP. Participants were asked to consider two simple questions:

  1. Does the opportunity involve the use of non-private land or resources? If yes place a marker beside it.

  2. How can the LRMP help realize the opportunity?

Participants had available an unlimited number of markers for this selection with the restriction that the individual would “vote” no more than once for a given opportunity. Upon completion of this selection, the session resumed. The facilitator led the group discussion particularly identifying the perceived linkage between the opportunity and the LRMP. Time permitted a discussion of the results.



Findings
It is noted that the findings of the session are related to the interests of the individuals participating in the process among other things.
A summation of the markers suggested the group’s hierarchy of the seven sectors. Surprising was the relative ranking of Forestry and Mining. Widely known as the backbone of the local economy, tourism seems to have taken top billing in order of priority for local economic development. The ranking of forestry and mining could be explained by the number of participants at the meeting who work in those fields.
Number of Markers by Sector (in order of total markers)


Sector

Relative Importance

placing

Influence

placing

Tourism

45

1

130

1

Forestry

26

2

77

2

Non-timber

24

3

33

6

Land Dev/Infrastructure

22

4

71

4

Minerals/oil/Gas

16

5

74

3

Agriculture

14

6

34

5

Commercial Fishery

11

7

30

7

Tourism appeared to be a sector with high degree of attention. The point was made that members of the working group should be aware of this as it may influence the opportunities discussion during the remainder of the EDAP process. There may also be a need to balance the membership at the EDAP Working Group to reflect the rankings of each sector.


Equally interesting was the importance members placed on Non-Timber Forest Products. Ranking ahead of mining and agriculture those at the meeting felt that more emphasis should be placed on expanding this area of the local economy. Again, this might be explained by the representation of individuals at the meeting.
For those elements where participants place a marker (indicate priority, or linkage to the non-private land base), the following key was adopted:

1 marker: low

2-3 markers: moderate

4+ markers: high


The discussion of the linkage between an opportunity and the LRMP indicated various “influence” mechanisms. This included

  • Appropriate land zoning (e.g. to better utilize both low and high productivity sites for forestry),

  • Recommending policy changes (e.g. tenure reform in forestry and tourism), and

  • Changing attitudes of LRMP participants in the planning process (e.g. facilitate First Nations partnerships).

Those sectors that show low influence may indicate that the sector opportunities are outside of the influence of the LRMP or that an opportunity could be immediately acted upon or it could mean that the working group did not have adequate representation from that sector.


The Group was reminded that this was a training and learning exercise. The results basically are to create an awareness of the interests the collective group has towards economic development. It was pointed out that the group should be aware of this fact when discussions of opportunities occur. Again, the group may want to ask individuals, who don’t sit on the working group, involved with sectors not having adequate representation at the working group, to provide their input on opportunities.
The Group was concerned that small businesses/entrepreneurs make up the fastest growing industry in the province. Rather than only look at large industries with large payrolls we should also be considering small businesses.
SWOT Sector Analysis Results for the Morice LRMP area
Land Development / Infrastructure
Strengths

  • Undeveloped land

  • Rural character and sense of place

  • Undeveloped lakeshore

Weaknesses

  • Government policy

  • Small population

  • Economy of scales

  • Lack of opportunities for professionals and specialists

  • Lack of health facilities and opportunities i.e. health spas, yoga etc

Opportunities

  • Outdoor / environmental education centre

  • Recreational property development

  • Mining education

  • Improvement of infrastructure i.e. transportation (container ports) and telecommunications

  • Forest education i.e. a field school

  • Health spas/lodges

  • Conservation related products (i.e. bat houses)

  • Lake shore lot development

  • Centre of excellence for Resource development

  • Partnership with established educational institutes and health institutes

Threats


Non-Timber Forest Products
Strengths

  • Diversity of ecosystems provides a variety of products

  • Knowledge both local and First Nations

  • Large land base

  • World wide market

  • Good access/transportation

  • Seasonal worker knowledge and availability

  • Low impact

Weaknesses

  • Unorganized market for botanicals

  • Trapping is controlled by the current tenure system

  • Lack of inventory

  • Lack of management

  • Not registering on radar

  • Lack of development of ideas

  • Distance to markets

Opportunities

  • Exploit opportunities that exist

  • Opportunities around logging and fire

  • Processing (local)

  • Value added

  • Unidentified undeveloped resources

  • Cultural and traditional use products

  • New market trends towards organics

  • Potential for pharmaceutical development

  • Berry production i.e. exceptional flavour, colour, varieties

  • Organized marketing of products (potential for coop)

  • Willow furniture

  • Essential oils

  • Fur farming

  • Value added fur products

  • First Nations tanning process

  • Floral production

Threats

  • Trapping is affected by global public opinion

  • Unregulated harvest i.e. could be too many mushroom pickers

  • Environmental degradation

  • Social intolerance

  • Logging / fire


Minerals, Oil, Gas & Energy
Strengths

  • World class mineral prospects

  • Extremely good infrastructure

  • Skilled regional workforce

  • Transportation modes i.e. rail, roads, ports

  • Skilled management

  • Good prospectors

  • Cogen supply

  • Rich mineral base

  • Aggregate resources

  • Potential for hydroelectric i.e. Fulton Falls and others

Weaknesses

  • Government policies

  • Environmental effects, issues

  • Cost of development and operations

  • Small aggregate market (compared to Vancouver)

  • Conflict with other users

  • Loss of professional expertise
Opportunities

  • Medium to large scale open pit mines

  • Small to medium scale underground operations

  • Precious metals i.e. copper, lead, zinc

  • Gem stone production (opals)

  • Value added local jewellery production

  • Advanced metals i.e. gallium and germanium

  • Reworking tailings

  • Coal bed methane production

  • Mining education

  • Gravel pit/aggregate production

  • Copper smelter

  • Limestone production

Threats

  • World market

  • Other suppliers plus global competition (Argentina)

  • Land claims and land use decisions

  • Public perception

  • Environmental concerns


Agriculture
Strengths

  • Undeveloped land

  • Skilled farm labour

  • Transportation network i.e. highway, rail, ports

  • Quality range

  • Quality soils

  • Climate

  • Some crops excel

  • “Organic”

Weaknesses

  • Limited growing season

  • Tenure process

  • Limited amount of suitable land

  • Supply side management i.e. supply boards

  • Price of land

  • Distance from market

  • Wildlife / stock conflicts

  • Conflict with riparian areas

  • Short growing season

Opportunities

  • Possibility for pork production

  • Large expanse of land (farm and range)

  • Processing facilities

  • Dairy and poultry farming

  • Market gardening feed lot

  • Organic agriculture products

  • Cannery

  • Waste heat for Cogen

  • Composting

  • Using alternative range species (buffalo, elk, deer, boar, etc)

  • Hemp production

  • Agriculture tours

  • Dude ranch development

Threats

  • Tariffs; subsidies

  • Weather/climate

  • Urbanization i.e. rural residential development

  • Water quality rules and regulations.

  • Range conflicts

  • Protected areas

  • Inspection/certification requirements

  • Loss of agriculture land

  • Predators


Commercial Fishery
Strengths

  • Large inland lakes i.e. Babine, Morice

  • Good fish habitat

  • Salmon runs for terminal fishery

  • Large sockeye runs

Weaknesses

  • Relatively unproductive

  • Distance to market

  • Limited and slow growing species

Opportunities

  • Sockeye in Babine Lake

  • Fertilizer with dead fish

  • Value added

  • Processing

  • Aquaculture

  • Roe production

  • Fish farming for alternative species

  • Course fish utilization

Threats

  • Commercial ocean fishery

  • Global warming

  • Habitat loss

  • Fluctuating water levels

  • Over fishing / supply

  • Global competition


Forestry
Strengths

  • Low cost production facilities

  • Skilled labour i.e. mills and contractors

  • High quality fibre supply

  • Good infrastructure

  • Transportation – highway, rail, port

  • Productive growing sites

  • Highly capitalized and efficient mills

  • Good timber supply

  • Established markets

  • Suitable climate

  • High quality timber

  • Renewable

  • Experienced labour force

Weaknesses

  • Lacks diversity

  • Reliant on US market

  • Size of forest business

  • Tenure system

  • Distance from markets

  • Lack of local control

  • Dependant on few markets

  • Environmental regulation

  • Complexity of forest certification

  • High ate of extraction

  • Lack of full utilization

  • Lack of product diversity

  • Burning/air quality

  • Lack of public knowledge

Opportunities

  • Intensive forest management

  • Under utilized species

  • Under utilized fibre

  • Value added

  • Musical instrument production (supply of birch)

  • Log market

  • Diversifying markets

  • Diversifying products

  • Increased production in primary sawmills

  • Log home building

  • Processing alder and aspen

  • Fuel production (Cogen)

  • Developing low productivity sites

  • Formaldehyde production for waste wood

  • Denim wood production from pine beetle timber

  • Engineered wood products

  • Oriented strand board

  • Medium density fibre board

Threats

  • Softwood lumbar agreement

  • Land claims

  • Land use uncertainty

  • Other producers i.e. Russia, Scandinavia, Indonesia

  • Other products i.e. concrete and steel

  • Beetles / fire

  • Over regulation

  • Declining quality of wood


Tourism
Strengths

  • Variety of Natural, unspoiled landscape

  • Diverse landscape

  • Abundant wildlife, game, sport fishing, wild rivers, lakes

  • Mountains

  • Cultural heritage

  • Low population density

  • Highway 16

  • Supporting towns and infrastructure

Weaknesses

  • Small regional population

  • Remote – distance to urban centers

  • Lack of multi mode transportation

  • No “night life” for skiing opportunities

  • Weather

  • Seasonal in nature

  • Red tape

  • Year round road access

  • Expense of insurance, supplies etc

  • Lack of infrastructure i.e. trails, accommodation

  • Lack of workforce and marketing

  • Short cool summers

Opportunities

  • Hiking trail development

  • Historic trails reclamation

  • Interpretive trail development

  • Opportunities to expand wilderness canoe routs (Nanika –Kidprice)

  • House boating

  • Cabins

  • Fisheries at Granisle

  • Destination resorts/lodges

  • Integrated markets

  • Wildlife viewing

  • Photography

  • Snowmobiling

  • Destination snowmobiling

  • Integrated use (snowmobiling& ice fishing)

  • Tour packages

  • Coordinated marketing

  • Developing FS rec. sites

  • First Nations cultural heritage

  • Provincial Parks

  • Guided tours of mills and mines

  • Swimming

  • Lodge development for fish/hunt guiding

  • Develop trophy fish lakes

  • Prospecting tours

Threats

  • Terrorism – “global geo-politics

  • Declining economy

  • Similar opportunities in other regions of BC and world

  • Cost of travel i.e. airfares

  • SARA legislation

  • Conflict with other tenures

  • Logging

  • Beetles

  • Overfishing

APPENDIX 2: Northwest Real Estate View

The following graphs illustrate market trends between July 2000 and December 2002. The graphs provide a general overview of the residential market for the community shown. Individual properties may change differently depending on many variables including their age, location, size and quality. (http://www.bcassessment.bc.ca/2_office/25_northwest/2_norw_real.html)















1 BC Stats, Regional district 51 - Bulkley-Nechako: demographic profile

2 BC Ministry of Forests, 2002, Morice Timber Supply Review

3 Crane Management Consultants Ltd., 1998.

4 Rhebergen (March 1998).

5 Task Force on Energy Policy, March 2002.

6 Industry Canada (2003).

7 RE Taylor and Associates (2002).

8 Due to the small population of enterprises in the region, the Prince Rupert and Prince George regions are grouped together as the Northern Interior.

9 Peter Woodbridge and Associates Ltd., 2000.

10 Bill Wilson, 2001.

11 Forum Consulting Group Ltd., 1999

12 Industry Canada, 2003.

13 Shook, 2002.

14 FAO, 2001.

15 Constant dollars are dollars in which the effects of changes in the purchasing power of the dollar over time have been removed (adjusted for inflation). Constant dollars, therefore, have comparable purchasing power in different time periods and are on equivalent terms.

16 Other key metal minerals for the Morice LRMP are assessed under the open pit opportunity case study.

17 http://www.em.gov.bc.ca/Oil&gas/OGResources.htm

18 Lions Gate Consulting Ltd. (2002).

19 Peak weekly number of user groups as provided by the Ministry of Forests, Northern Interior Regional Office (2003).

20 Ministry of Forests, Listing of Recreation Sites – August 18,2003: http://www.for.gov.bc.ca/hfp/rec/sites/

21 All fish in salt water are federal responsibility in Canada – British North American Act 1867, Section 93.

22 Agriculture and Agri-Food Canada. Fish and Seafood Online – Fact Sheets – Pacific Sockeye Salmon, page 6.

23 Agriculture and Agri-Food Canada. Fish and Seafood Online – Fact Sheets – Pacific Sockeye Salmon, page 6.


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