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SMA - Unit Guide - Vi Tran

PROGRAM LEARNING OUTCOMES

Assessment Information

UNIT LEARNING OUTCOMES

The table below outlines the unit learning outcomes (ULOs) for this unit. Upon completion of this unit, students will be able to:

	Identify various data analysis techniques commonly applied in Marketing Research including univariate techniques and multivariate ones
	Identify the procedures of data analysis
	Interpret the results and drawing managerial implications, rather than on statistical elegance
	Write reports and prepare tables and graphs as well as discuss oral presentation of the report

PROGRAM LEARNING OUTCOMES

In line with its focus on assuring students’ skills in unit learning outcomes 1-7 above, this unit is also responsible for introducing/developing/assuring the following program-level learning outcomes (PLOs):

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