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SMA - Unit Guide - Vi Tran

Knowledge & Application
Solid understanding and competency of appropriate application of business discipline-specific knowledge.

	Communication Competency in professional written and oral communication suited to multiple audiences and contexts.
	Teamwork Effective collaboration in teamwork or other tasks in organizational settings.
	Critical thinking Critical thinking through appropriate observing, analysing and reasoning, etc.
	Problem solving Effective and constructive problem solving.
	Ethics An ethical perspective, including an understanding of the ethical responsibilities of organizations.
	Cultural Diversity A global mindset, including an understanding of the different business settings, the ability to identify foreign market potentials, to diagnose cross-cultural communication problems and propose appropriate solutions.

ASSESSMENT SUMMARY

	ASSESSMENT ITEM		VALUE (%)	LEARNING OUTCOMES
1.	Participation (individual)	Midterm (70%)	10%	ULO1-4	PLO1-7
2.	Presentations (group)		25%	ULO1-4	PLO1-4
3.	Research project (group)		35%	ULO1-4	PLO1-7
4.	Final exam (individual)	Final (30%)	30%	ULO1-4	PLO1-7

Final marks and grades are subject to confirmation by the School Assessment Committees which may scale, modify or otherwise amend the marks and grades for the unit, as may be required by university policies.

Note: To successfully complete this unit, students must:

Achieve a minimum of 50 marks;
Complete all assessment items; and
Attend 80 per cent of class time. See attendance requirements in the section of class policies and rules below.

Teaching Activities

LEARNING RESOURCES
Textbook	Malhotra NK. Marketing research: An applied orientation. 6th ed. New Jersey: Prentice-Hall Publishing; 2010.
Reference books	Leech NL, Barrett KC, Morgan GA. SPSS for intermediate statistics: Use and interpretation. 2^nd edition. Lawrence Erlbaum Associates, Inc; 2005.
Other readings	Journal of Marketing Journal of Marketing Research Journal of Consumer Research Journal of the Academy of Marketing Science Marketing Science

ONLINE LEARNING RESOURCES

E-library	http://search.proquest.com/login Username: UEHCMC2010 Password: thuvien0810
E-learning	http://elearning.isb.edu.vn/

SCHEDULE OF ACTIVITIES

Sessions	Topics	Required Assignments/Reading
1	• Unit introduction • Marketing research review	Reading: - Chapter 6 – Survey methods (Malhotra, 2010) - Chapter 13 – Fieldwork (Malhotra, 2010) - Chapter 14 – Data Preparation (Malhotra, 2010)
2	Frequency Distribution, Cross-Tabulation and Hypothesis Testing	Oral presentation - Chapter 15 (Malhotra, 2010)
3	Analysis of Variance and Covariance	Oral presentation - Chapter 16 (Malhotra, 2010)
4	Group project	Research model selection
5	Correlation and Regression	Oral presentation - Chapter 17 (Malhotra, 2010)
6	Discriminant Analysis	Oral presentation - Chapter 18 (Malhotra, 2010)
7	Group project	Measurement scales & questionnaire design
8	Group project	Fieldwork
9	Logit Analysis	Oral presentation - Chapter 18 (Malhotra, 2010)
10	Factor Analysis	Oral presentation - Chapter 19 (Malhotra, 2010)
11	Cluster Analysis	Oral presentation - Chapter 20 (Malhotra, 2010)
12	Multidimensional Scaling	Oral presentation - Chapter 21 (Malhotra, 2010)
13	Conjoint Analysis	Oral presentation - Chapter 21 (Malhotra, 2010)
14	Group project	Finalizing report
15	Group project sharing	Oral presentation – Group project

General Information & Policy
Referencing
Plagiarism
Student assignments are to contain original content created by the students. Assignments will be rejected if they include plagiarised content or contain excessive amounts of quoted/cited material and minimal original content. Students will receive a grade of ZERO (0%) for any assignments rejected for this reason. Written assignments WILL BE checked by the lecturer with Turnitin.com, an online plagiarism-checking tool.
Sources
Furthermore, your reference to support your statements must be from a reliable source, such as textbooks, additional reading materials, and reference books. However, many websites are not reliable sources. Examples are Wikipedia.org, about.com, and ask.com. If you are not sure if a reference is acceptable or not, please contact the lecturer.
Referencing & Citation
The Vancouver style will serve as the primary reference materials for all students. Therefore, all papers must be submitted in Vancouver format. The mechanics of student papers and work will be evaluated, as well as the content. It is imperative that guidelines be reviewed before an assignment is begun. It is also important that the required submission format be followed in compiling the final paper or assignment.
Submission
Assignment cover sheet

All assignments are required to be submitted with an Assignment Cover Sheet.
Group assignments are to be submitted with a Group Assignment Cover Sheet as well as a Peer Evaluation Form depending on the request of unit instructor.

Non-contributing team members can sometimes be an issue with group-work structured assessment. Individual student group work scores may be adjusted as a result of peer dissatisfaction with a particular student’s contribution to group work assignments, as reflected in submissions of the evaluation form.
Note:

Assignment cover sheets and the evaluation form can be located on MyISB system
Students are advised to keep a copy of all assignments submitted for marking.

Submission style
Assignments are expected to achieve a professional standard:

Be typed, one and a half spaced, on A4 paper
Use a simple clear format, suitable for a report to senior management in a commercial organisation.

Submission method
Soft copy: submitted electronically via E-learning system by 11:55 PM on the due date (Suggested title: Student name_Unitname_Name of Assignment).

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