Навчальний посібник Для студентів економічних І правових спеціальностей немовних вузів Суми двнз "уабс нбу" 2014
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Unit 11INQUIRY LETTERAn inquiry usually states the name of the goods and terms and conditions on which the Buyer would like to have the goods, such as: the quantity and quality of the goods, the model (trade mark), the price, terms of delivery and terms of payment. By means of an inquiry letter you may receive information about availability of goods and receive catalogues or samples of goods. While writing an inquiry you should give full details, which helps your business partner to give an appropriate response. In case you are writing a letter to a company for the first time, the inquiry should include the following items:
When writing an inquiry, present the major idea – your request – clearly and directly in the first sentence or two. You may use a direct question, a statement or a polite request to present the main idea. Use a polite request (May I please have your answer by May3) when you expect the reader to respond by acting rather than by actually giving a yes-or-no answer. Always pose your request clearly and politely, and give any background information needed to set the stage. Ask as few questions as possible – and never for any information that you can reasonably get on your own. If many questions are necessary, number them; most readers will answer questions in the order in which you pose them and thus be less likely to skip one unintentionally. Arrange your questions in logical order (for example, order of importance, chronological order), word each question clearly and objectively (to avoid bias), and limit the content to one topic per question. If appropriate, assure the reader that the information provided will be treated confidentially. In your final paragraph assume a friendly tone. Close by expressing appreciation for the assistance to be provided. Make your ending friendly, positive and original. Checklist below summarizes the points you should consider when writing and responding to inquiries. Use this checklist as a guide in structuring your message and in evaluating the effectiveness of your first draft. (Adapted from: Scot Ober. Contemporary Business Communication. Houghton Mifflin Company, Boston, 2001) EXERCISES1. Complete the gaps in the Letter of Inquiry with the appropriate words from the box. belief dedication openings aspects understanding manner consideration position privilege opportunity
For the past ten years I have followed your career through news events, interviews and web research. Your (1) ………to the Fourth Estate and your (2) ………of the important role journalists play in today’s fast-paced information highway, coupled with your (3) …….. in the power of the press is exemplary. I have had the (4) …… of honing my journalistic abilities on three widely different publications. When I left college, I immediately went to work for the typical small town newspaper and learned all (5) ……. of getting the paper to the people in a timely (6) …….. I then moved to regional manager for a media corporation composed of small to mid-size newspapers in the Midwest. In my current (7) ……., I am Chief Correspondent for one of the largest newspapers in the southwest. I would like an (8) ……. to visit with you to get your insight and suggestions on where my skills and abilities would be of the greatest value to the ABD Company, and to inquire about possible job (9) ……. with the company. I look forward to hearing from you. Thank you for your (10) …….
a) Dear Mr. Chan: I am a systems engineer at Bell Trading. We are planning to launch a new cell phone model. We need an advanced semiconductor for this project. My company is considering using your new release semiconductors of your company. b) Bell Manufacturing Company 1-1-2 Shibaura Minato-Ku Tokyo, Japan c) We need, however, information about the following: 1. Unit price; 2. Discounts; 3. Terms of Delivery; 4. Terms of Payment; 5. Warranty. d) Sincerely, ___________________ Jun Suzuki Senior Systems Engineer Cc: Mr. E. Stanton I would be happy to talk to you further about your product. You can e-mail me at JHonda@Bellpro.com. e) Mr. Neo Chan In-charge of Customer Relations Kowloon Company Kowloon, HongKong f) May 27, 201_ 3. You have received the following reply for your Inquiry. Reconstruct your original Letter of Inquiry. Thank you for your recent request for more information concerning our products. I am sending you our illustrated winter catalog containing descriptions of our entire stock with current price listings. As new products become available, we continually expand our selection of merchandise. For this reason, I have added your name to our mailing list. You will receive a new catalog about four times a year, as well as periodic information on our sale prices and clearances. The Doe Company takes pride in offering the widest selection of quality merchandise at the lowest prices in the field. In appreciation of your interest, I would like to offer you a 10 percent discount on your first order and invite you to become one of our many satisfied customers. If you have any further questions, I would be happy to assist you. 4. Using the phrases from Useful Vocabulary, enlarge the following letter to make it more polite. Add other components of a business letter to make it ready for sending. I am intrigued by your offer to subscribe to your new magazine. I make it a policy, however, never to subscribe to a magazine sight-unseen. Could you send me a sample copy of the magazine for me to preview? Send it to Jane Doe, 1600 Main Street, Springfield, KS 12345. If there is a charge for the sample magazine, also enclose a bill. I look forward to receiving the sample magazine soon. CHECKLISTRoutine InquiriesPresent the major request in the first sentence or two, preceded or followed by reasons for making the request Provide any needed explanation or details Phrase each question so that it is clear, easy to answer, and covers only one topic. Ask as few questions as possible, but if several questions are necessary, number them and arrange them in logical order. If appropriate, incorporate reader benefits and promise confidentiality Close on a friendly note by expressing appreciation, justifying any necessary deadlines, offering to reciprocate, or otherwise making your ending personal and original. Routine RepliesAnswer promptly and graciously. Grant the request or begin giving the requested information in the first sentence or two. Address all questions asked or implied; including additional information or suggestions if that would be helpful. Include subtle sales promotion of appropriate product. Consider developing a form letter for frequent requests. Refer to any items you enclose with the letter, and insert an enclosure notation at the bottom. Close on a positive and friendly note, and use original wording.
With regard to your advertisement in … of … we would ask you We have heard of your products from … We learn from … that you are exporters of … We have seen your current catalogue showing … We are interested in buying (importing, etc.) … Please inform us (let us know) as soon as possible … Would you please inform us if it I s possible to deliver … We require… Please let us know what quantities you are able to deliver till … We would ask you to let us have a quotation for … Would you kindly quote your prices and terms of delivery (terms of payment, etc.) for We would like to have further details about … We would like to represent your products in the Ukrainian market … Please send us samples of … (your catalogues, leaflets, etc.) As distributors we have a large network of … In connection with this … We are distributors (importers, retailers, etc.) of … We are regular buyers of … We are in the market for … We would like to get in touch with manufacturers (suppliers, sellers, etc.) of … There is a large market here for your products. For over … years our company has imported … from western countries Our company was founded in … by … We usually effect payment by letter of credit (cheque, bank transfer, etc.) If your prices are competitive (the samples meet the standards, your equipment compiles with our requirements, etc.) we may be able to let you nave regular orders. We look forward to your early reply. Your prompt answer will be (would be) appreciated. WRITTEN FOLLOW UPLuis St. Jean is a famous design house in France with annual sales of $1.2 billion in clothing, perfume, scarves, and other designer items. Each year it prepares more than 150 original designs for its seasonal collections. As head buyer for Cindy’s, an upscale women’s clothing store at Mall of America in Minneapolis, you think you might like to begin offering LSJ’s line of perfume. You need to know more about pricing, types of perfume offered, minimum ordering quantities, marketing assistance provided by LSJ perfumes in the Minneapolis area and whether you would have to carry LSJ’s complete line (you don’t think the most expensive perfumes would be big sellers). Write to Mr. Henry Vixier, License Supervisor, Luis St. Jean, 90513 Cergy, Pointoise Cedex, France, seeking answers to your questions. Directory: jspui -> bitstream -> 123456789 123456789 -> College day annual report 123456789 -> A. gw student and alumni numbers summary 3 123456789 -> Clustering Microarray Data within Amorphous Computing Paradigm and Growing Neural Gas Algorithm 123456789 -> Kankam boadu 123456789 -> Министерство сельского хозяйства и продовольствия республики беларусь 123456789 -> Personal informations: Nationality: Sudanese Date and place of birth 123456789 -> So far, administration of Koutthep village-fund group (Phonnady) is worked by boards, it has a common coordination and discussion Download 0.78 Mb. Share with your friends:
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