Oregon State Lottery Behavior and Attitude Tracking Study – May 2014 Oregon State Lottery®

leisure and shopping

(READ LIST, SELECT ALL THAT APPLY)

1. 
   Resort Casino such as Las Vegas, Reno, or Riverboat Casino
   
2. 
   Indian Gaming Casino
   
3. 
   Race Track (Dog or Horse)
   
4. 
   Bingo at a Bingo hall
   
5. 
   Raffle for fund raising
   

7. 
   Internet Gambling
   
8. 
   Playing cards with friends for money
   
9. 
   Friendly or social betting on a sporting event
   
10. 
    Placing a bet with a sports book
    

13. 
    Internet games for fun such as on Facebook, Pogo, or MSN games
    
14. 
    Poker card room in Oregon
    
15. 
    Video games such as Xbox, PS3, PlayStation, or Wii
    
16. 
    Downloaded game(s) on your phone or tablet (such as an app on an iPad or iPhone)
    
17. 
    Off-track betting facility
    

M6. Which of the following types of games do you play? (READ LIST, SELECT ALL THAT APPLY)

1. 
   Card games other than poker
   
2. 
   Poker
   
3. 
   Board games
   
4. 
   Trivia games
   
5. 
   Puzzle-related games
   
6. 
   Action, Shooting or War type games
   
7. 
   Strategy (e.g. Age of Empires, Dune, Medieval)
   
8. 
   Sports
   
9. 
   Role Playing (e.g. Dungeon & Dragons, World of Warcraft, Legend of Zelda)
   
10. 
    Racing games such as with cars, motorcycles, boats, etc.
    
11. 
    Simulation games (e.g. Flight Simulator, The Sims, Harvest Moon)
    
12. 
    Social networking site games (e.g. Facebook games such as Farmville, Café World, Mafia Wars, etc.)
    
13. 
    Word games
    

9999 None of the above (DO NOT READ)

H4. Do you belong to a casino loyalty program or players club?

1 Yes

2 No

1. 
   More often than once a week
   
2. 
   About once a week
   
3. 
   At least once a month, but not weekly
   
4. 
   Less often than once a month
   
5. 
   Never
   

a. Coffee Shops

c. Movies/Cinema

d. Book stores

e. Shopping Malls

g. Taverns/Bars/Lounges/Sports Bars

h. Bowling Alleys

i. Delis

p. Restaurants that serve alcohol

q. Restaurants that do not serve alcohol

SCRATCH-ITS^SM QUESTIONS

D7A. In the past 3 months, have you seen or heard any advertising about Scratch-Its^SM? This can include printed materials, signs, radio, TV, or Internet advertising.

1. 
   Yes
   
2. 
   No [SKIP TO D14]
   

D7B. Please tell me what you can remember about this advertising. [OPEN END] (IF NEEDED: advertising or anything you’ve seen or heard about Scratch-its^SM.) [CODE UP TO 28 MENTIONS]

D14. Which ONE of the following ways does the best job of catching your attention about Scratch-it tickets? Please wait until I read through the list and then tell me which one does the best job. (READ LIST, SELECT ONE) [RANDOMIZE]

1. 
   Seeing the Scratch-it tickets in a display case at a check-out counter
   
2. 
   Seeing the Scratch-it tickets in a self-service Lottery ticket vending machine
   
3. 
   Seeing a billboard advertisement about a particular Scratch-it game
   
4. 
   Hearing a radio ad about a particular Scratch-it game
   
5. 
   Recommendation from a friend or a family member
   
6. 
   Seeing or hearing a TV advertisement about Scratch-its
   
7. 
   Recommendation from a sales clerk
   
8. 
   Seeing a poster at a retailer location advertising Scratch-its
   
9. 
   Seeing an ad about Scratch-its on a Lottery monitor where Keno numbers and Lottery game ads are shown
   

9999 None of the above (DO NOT READ)

1. 
   Knowing that non-winning tickets are eligible for 2^nd chance drawings
   
2. 
   The specific theme of the game
   
3. 
   The play style of the ticket
   
4. 
   The ticket price
   
5. 
   The number of chances to win a prize on a single ticket
   
6. 
   The ticket graphics
   
7. 
   The number of separate games available to scratch on a single ticket
   
8. 
   The top prize offered with the ticket
   

9999 None of the above (DO NOT READ)

1 Any Oregon sports team

2 Oregon landmarks, like lodges and state parks

3 Casino game themes, like card games

4 Video or Internet game themes, like Mario Brothers, Sonic, Bejeweled, Tetris, or Angry Birds

5 Nostalgic games or puzzles, like monopoly, Clue, Sudoku, or Crosswords

6 Iconic cultural topics, like Harley Davidson

7 Something else (specify)

9997 Don’t know (DO NOT READ)

9999 Would not buy a Scratch-it ticket (DO NOT READ)

D16. What percentage of all the Scratch-its you purchased in the past month were at each of the following price points…? (This number should total 100%, get a percentage for each price point) [NUMERIC OPEN END GRID, ALL ON ONE SCREEN, MAX 3 CHARACTERS PER ANSWER EXCEPT FOR DON’T KNOW]

1. 
   $1
   
2. 
   $2
   
3. 
   $3
   
4. 
   $5
   
5. 
   $10
   
6. 
   $20
   

D17. What percentage of all the Scratch-Its℠ you have purchased in the past month, reflects each of the following types of Scratch-Its℠? (This number should total 100%, get a percentage for each game type) [NUMERIC OPEN END GRID, ALL ON ONE SCREEN, MAX 3 CHARACTERS PER ANSWER EXCEPT FOR DON’T KNOW]

1. 
   Bingo Scratch-its℠
   
2. 
   Crossword Scratch-its℠
   
3. 
   Scratch-its℠ other than bingo or crossword
   

D17a. How many of the Scratch-Its℠ you have purchased in the past month have you entered into the Lottery’s 2^nd chance drawings? [NUMERIC OPEN END]