Oregon State Lottery Behavior and Attitude Tracking Study – May 2014 Oregon State Lottery®
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- OREGON WINS QUESTIONS
- RESPONSIBLE GAMBLING
KENO QUESTIONSThe following series of questions is about Oregon Lottery Keno. [ASK EVERYONE] O5. In which of the following places have you seen Oregon Lottery Keno being sold, played or advertised? Please answer yes or no after each of the following. Have you seen Oregon Lottery Keno being sold, played or advertised at…? (READ LIST, SELECT ALL THAT APPLY) [RANDOMIZE ALL BUT LAST TWO OPTIONS] 1 Restaurants 2 Taverns, Barns, Lounges or Sports Bars 3 Grocery stores 4 Book stores 5 Movie theaters or cinemas 6 Convenience stores 9999 Not aware of the game / Never seen Keno being sold/played/advertised (DO NOT READ) 9997 Don’t Know (DO NOT READ) O1. Before participating in this survey, did you know that Oregon Lottery’s Keno game gives you the flexibility to choose when you want to play by purchasing your ticket in advance, picking the time when you’ll want to play, and watching your Keno game from your computer or mobile device?
9997 Don’t Know (DO NOT READ) O1A. Does being able to buy tickets in advance to play at the time you choose make you more likely to play Keno?
9997 Don’t Know (DO NOT READ) O2. Have you seen or heard any advertising about Keno in the past month? This can include printed materials, signs, radio, TV, billboards, or Internet advertising.
[IF O2=1/AWARE OF KENO ADVERTISING] O3. Have you seen advertising for Keno at any of the following locations? (READ LIST AND SELECT ALL THAT APPLY) [RANDOMIZE] 2 On or in a bus 3 At an Oregon Lottery retailer location 4 Somewhere Else (Specify) _________________ 5 Pandora 6 Radio 7 Online (Facebook, Media affiliates) 8 Portland Trail Blazers Games 9 Portland Timbers Games 10 Television 11 Billboards 9997 Don’t Know (DO NOT READ) 9999 None of the above (DO NOT READ) OREGON WINS QUESTIONS[ASK EVERYONE] D12A. In the past few months, have you seen or heard any advertising about how Oregon Lottery® profits are used?
D12B. Please tell me what you can remember about this advertising. [OPEN END] (REMIND IF NEEDED: advertising or anything you’ve seen or heard about how Oregon Lottery profits are used.) [CODE UP TO 23 MENTIONS] AF1. Are you aware that the Oregon Lottery is a sponsor of the Oregon State Fair? 1 Yes 2 No
AF2. Does the Oregon Lottery sponsoring the State Fair have a positive, negative or no impact on your opinion of the Oregon Lottery? 1 Positive Impact 2 No Impact 3 Negative Impact D13. Which of the following best describes how you feel about what Oregon Lottery® profits do for Oregon? (READ LIST)
9997 Don’t Know (DO NOT READ) play preferences QUESTIONS[ASK EVERYONE] Think about all the types of games you play, including games you may play just for fun and games you may play for fun and a chance to win money. I will read a list of factors that you might consider when deciding which games to play in your free time. For each pair of factors, select which one is more important to you when deciding which games to play. [PROGRAMMING NOTES: EACH PAIR MUST BE SHOWN WITH ITS COUNTERPART. DO NOT MIX UP THE PAIRS. RANDOMIZE THE ORDER IN WHICH THE PAIRS ARE SHOWN AND ORDER OF THE STATEMENTS. KEEP THE CODING CONSISTENT, REGARDLESS OF RANDOMIZATION. P9_1_10. 1 Games where winning is based on luck; no skill is involved 0 Games that I play with or against other people
1 Games that require knowledge and experience to win 0 Games that I play with or against other people
1 Games that are easy to learn and quick to play 0 Games that are played with others as a team
1 Games that are easy to learn and quick to play 0 Games that are challenging and hard to master
Q17_3. I love talking trash when gambling with friends. Q17_7. I fully realize gambling is usually a losing proposition Q17_10. I only gamble when I know the odds of winning are good Q17_11. I prefer playing games with life-changing prizes even if they are hard to win Q17_12. I prefer playing games with small but frequent prizes SECTION D: PLAY ATTITUDES [SKIP TO E3 IF C5a-l ALL = 5 or 9997/THEY HAVEN’T PLAYED AT LEAST ONE LOTTERY GAME WITHIN PAST 12 MONTHS IN C5 OR C1B=2/NEVER PLAYED OREGON LOTTERY] E8. Now, please tell me how well each of the following statements describes why you play Lottery games. Please use a rating scale from 1 to 5 where 1 means the statement does not describe you at all and 5 means the statement describes you very well. You may choose any number from 1 to 5. Do you play lottery games because [INSERT EACH ITEM]? [RANDOMIZE, DON’T KNOW=9997]
[IF C5G=1-4 / PLAYED VIDEO LOTTERY IN THE PAST 12 MONTHS]
[IF ANY IN C5A-L=1-4 OR C12A2=1,4 / PLAYED ANY OREGON LOTTERY GAME IN PAST 12 MONTHS] E9. What is the MAIN reason you play Lottery games? (DO NOT READ LIST, SELECT ONE RESPONSE) 1 Beat the odds / Take a risk to win 2 Challenging 3 Chance to win a large prize / Jackpot 4 Dream of a big win 5 Exciting 6 Fun / Entertaining 7 Inexpensive entertainment / Play for a while for low cost 8 Large return on a small cost 9 Pass time 10 Relaxing 11 Socialize with friends / Family 12 Variety of games 13 Winning (like it)
14 Some Video Lottery games are also available in casinos 15 You enjoy Video Lottery bonus features 9990 Other (specify) ____________ 9997 Don't know
E3. How well informed do you feel you are about what the Oregon Lottery® is and what they do? Would you say you are…? (READ LIST)
9997 Don’t Know (DON’T READ) E4a. Which of the following do you think are recipients of Oregon Lottery funding? Please specify yes or no after I read each category. 1 Yes
2 No CATEGORIES [RANDOMIZE] a. Roads
b. Public education c. Economic development d. State Parks & Natural Resources (IF ASKED: this would include salmon recovery and watersheds) e. College Athletics f. Problem gambling treatment g. State General fund Add a punch called E4ANET1 to net respondents into the following groups: Variables for analysis: 1. Meets Measure = if yes in E4a to at least TWO of the following: b, c, d, or f 2. Does Not Meet Measure = if not yes in E4a to at least TWO of the following: b, c, d, or f Add a punch called E4ANET2 to net respondents into the following groups: 1. Knows 1 = if yes in E4a to ONLY ONE of the following: b, c, d, or f 2. Knows 2 = if yes in E4a to ONLY TWO of the following: b, c, d, or f 3. Knows 3 = if yes in E4a to ONLY THREE of the following: b, c, d, or f 4. Knows All = if yes in E4a to ALL FOUR of the following: b, c, d, or f 5. Knows None = if no to ALL FOUR of the following: b, c, d, or f E5. Now I am going to read you some statements that could be made about lotteries and gaming in Oregon. I'd like you to tell me whether you agree or disagree with each statement. Again, use a scale from 1 to 5 where 1 is “Strongly Disagree” and 5 is “Strongly Agree”. The (first/next) one is… [INSERT STATEMENT – RANDOMIZE] [SKIP STATEMENTS “o” AND “r” IF C1B=2/NEVER PLAYED OREGON LOTTERY] b. It's time we consider banning all forms of gambling, including lotteries c. The state government is becoming too dependent on lotteries as a source of revenue d. It is up to each individual and not the state to control their own gambling g. The lottery is an appropriate way to raise revenue for Oregon j. The Oregon Lottery® is operated fairly and honestly k. Lottery funds help keep my taxes from increasing m. The Oregon Lottery® offers games that are appealing and entertaining n. Lottery games should be available for purchase on the Internet o. When I play the Lottery, I’m giving back to Oregon q. People in my age group like to play the Lottery r. Playing the Lottery fits in my lifestyle
1=Strongly disagree, 2=Somewhat disagree, 3=Neutral, 4=Somewhat agree, 5=Strongly agree, 9997=Don’t Know (DO NOT READ) E6. How would you describe your overall opinion of the Oregon Lottery®? Would you say it is…? (READ LIST, SELECT ONE) 1 Very positive 2 Somewhat positive 3 Somewhat negative, or 4 Very negative 9997 Don’t know RESPONSIBLE GAMBLINGR1. Are you aware that free problem gambling treatment is available in Oregon? 1 Yes
2 No R2. Do you recall any Responsible Gambling Ads from the Oregon Lottery that you have seen or heard in the past 3 months? 1 Yes
2 No R4. Please indicate whether or not you are aware that the Oregon Lottery offers the following with respect to responsible gambling. Please specify yes or no after I read each category. 1 Yes
2 No CATEGORIES [RANDOMIZE] a. Problem Gambling Helpline information sticker on Video Lottery terminals b. TV ads about responsible gambling and setting a budget and time limit c. Link to the problem gambling helpline site from the Oregon Lottery’s website d. Brochures at retail locations about problem gambling prevention and treatment g. Clocks displayed on Video Lottery terminals showing the time played h. Credits displayed as dollar amounts on Video Lottery terminals i. Messages about responsible gambling on the Oregon Lottery webpage R5. Name at least two ways a person can gamble responsibly.(DO NOT READ LIST, SELECT ALL THAT APPLY) 1 Gambling for entertainment, not for investment purposes 2 Setting a limit on time spent gambling and sticking to it 3 Setting a limit on money spent gambling and sticking to it 9990 Other (specify) ____________ 9997 Don’t know R6. Are you morally or philosophically opposed to gambling in any form (playing games for money)? 1 Yes
2 No SECTION F: USE OF PCs AND ELECTRONICS This series of questions asks about your use of technology and media for personal reasons only, including entertainment and to find information. [IF SAMPLE=2 / LANDLINE SAMPLE] M21. Do you or anyone in your family have a working cell phone? 1 Yes 2 No
9997 Don’t know 9998 Refused [IF SAMPLE=1 OR IF M21=1 / HAVE CELL PHONE] M22. How many working cell phones do you or people in your family have? [NUMERIC OPEN END, RANGE 1-10, 9997=DON’T KNOW AND 9998=REFUSED] __________ PLEASE ADD PUNCHES IN PROGRAM FOR ANALYSIS. HH_PHONE 1. Cell phone only: IF SAMPLE=1 AND QC2=2 2. Landline phone only: IF SAMPLE=2 AND M21=2 3. Cell phone and landline phone: IF SAMPLE=1 OR M21=1 AND SAMPLE=2 OR QC2=1 [IF HH_PHONE=3 / HAVE LANDLINE AND CELL PHONE IN HOUSEHOLD] M23. Of all the telephone calls that you or your family receives, are…? (READ LIST, SELECT ONE) 1 All calls received on cell phones 2 Most calls received on cell phones 3 An equal percentage received on cell phones and regular phones 4 Most calls received on regular phones 5 All calls received on regular phones 9997 Don’t know 9998 Refused
3 A smartphone or PDA device, like iPhone, Android, Blackberry, Windows phone, etc. 4 A tablet that has Internet access but no voice capability, such as an iPad, Xoom, Archos, Galaxy Tab, Slate, or Kindle Fire 7 A gaming console, such as Play Station, XBOX, Wii, Nintendo DS, PSP, etc. 9997 Don’t Know 9999 None of the above [ASK IF M11A=4 AND/OR 10, HAS SMARTPHONE/TABLET] M20. How many mobile apps have you personally downloaded in the past 3 months? [NUMERIC OPEN END] [ASK ALL] M12D. What Web sites, or what types of Web sites, do you usually visit? (DO NOT READ LIST, SELECT ALL THAT APPLY) 5 News 6 Sports
7 Shopping 8 Game-related 9 Gambling 10 Chat rooms / Social Networking (e.g. MySpace or Facebook) 11 Music-related 12 TV streaming 13 Radio streaming 20 Banking / Finance / Business 21 Craigslist / Classifieds / Want Ads 22 Portals / Search Engines (Yahoo / MSN / Google ) 23 Email (Hotmail / YahooMail / Gmail) 24 Educational / Information / Research 25 Maps / Travelling 26 Misc. Entertainment (Movies / Celebrities / Gossip) 27 Technology / Computing 28 Do it yourself / Gardening / Cooking / Home Improvement 29 Weather 9990 Other (specify) 9997 Don’t Know 9998 Don’t have internet access 9999 None
M12FA. If Oregon were to legally participate in gambling over the Internet, how likely would you be to do so? This could include Poker, card games or subscriptions to draw games such as Powerball®, Mega Millions® and Mega bucks. Please use a 1 to 5 scale where ONE means “Definitely would NOT participate”, and FIVE means “Definitely would participate. (READ SCALE IF NEEDED)
[IF M12FA=4-5] M19. If you were able to access the Oregon Lottery website to play Lottery games, which type of games would you want to play? (DO NOT READ LIST, SELECT ALL THAT APPLY) 1 Poker 2 Card games 3 Draw games such as Powerball, Mega Millions and Megabucks 9990 Other (specify) ____________ 9997 Don’t know
M16. How do you typically get the news? (READ LIST, SELECT ALL THAT APPLY) [RANDOMIZE]
9990 Other (specify) _______ 9997 Don’t Know (DO NOT READ) 9999 None (DO NOT READ)
M17. Which websites do you typically go to in order to get the news? [OPEN END] (INTERVIEWER: PROBE AND CLARIFY – USE THE FOLLOWING LIST FOR CODING) [CODE UP TO 11 MENTIONS] [NEWSPAPER] 2 Local (The Oregonian, Eugene Register Guard, Statesmen Journal, Eastern Oregonian) 3 National / International (NY Times, Wall Street Journal, Financial Times)
6 Local (KGW, KPTV, KATU, NWCN, etc…) 7 National / International (CNN, Fox, MSNBC, BBC, CBS, NBC, ABC PBS)
10 Local 11 National / International
14 Custom personal homepages (iGoogle, Yahoo, MSN, AOL) 15 Social Networking sites (MySpace, Facebook, Twitter) 16 Blogs
9990 Other (Please specify:________) 9997 Don’t know / Not sure (DO NOT READ) M16B. Which of the following do you typically turn to for entertainment purposes? (READ LIST, SELECT ALL THAT APPLY) [RANDOMIZE]
9990 Other (specify) _______ 9997 Don’t Know (DO NOT READ) 9999 None (DO NOT READ)
M16C. Of these entertainment activities, how much time do you spend on [INSERT EACH M16B ACTIVITY] in a typical week? (RECORD IN HOURS, WHOLE NUMBERS ONLY) [NUMERIC OPEN END – 99=DON’T KNOW] 1 Watching TV 2 Listening to the radio 3 Reading printed newspapers 4 Reading printed magazines 5 Surfing websites on the Internet
M17B. Which websites do you typically visit for entertainment purposes? [OPEN END] (INTERVIEWER: PROBE AND CLARIFY) ________________________________ [CODE UP TO 11 MENTIONS] SECTION H: DEMOGRAPHICS Now I have some general questions about you and your household so we can classify your answers together with others in the study. K1. Approximately how long have you personally lived in Oregon? (IF DON’T KNOW, ENTER 98) ______ Years ______ Months K2. What is the highest level of schooling that you have obtained? Stop me when I reach your level. (READ LIST)
9998 Refused (DO NOT READ) K3A. Which of the following best describes your primary employment or job status? (READ ENTIRE LIST FIRST, THEN SELECT ONE)
9990 Other (specify) 9998 Refused (DO NOT READ) [IF K3A=1, ELSE SKIP TO K4A] K3B. What best describes your occupation in your primary job? Stop me when I reach your job. (READ LIST, SELECT ONE)
9990 Other (please specify): 9998 Refused (DO NOT READ) K4A. Do you consider yourself...? (READ LIST)
9990 Other (specify) _____________ 9998 Refused (DO NOT READ) K5. What category best describes your current marital status? (READ LIST)
8 Civil Union / Domestic Partnership
9997 Don’t Know (DO NOT READ) 9998 Refused (DO NOT READ) K6B. How many children do you have in each of the following age groups…? (READ AND ENTER NUMBER FOR EACH) [NUMERIC OPEN END GRID, ALL ON ONE SCREEN, MAX 2 CHARACTERS PER ANSWER EXCEPT FOR REFUSED]
9998 _____ Refused (DO NOT READ) K7. Which of the following categories best describes the total annual income, before taxes, of all members of your household combined? Just stop me when I read it. (READ LIST)
9997 Don’t Know (DO NOT READ) 9998 Refused (DO NOT READ) Questionnaire (May 2014) Page Directory: bneattachments? bneattachments? -> Florida Atlantic University Invitation to Negotiate aircraft and transportation charter services bneattachments? -> Attachment 7 – itsd supported Software Page ecm bneattachments? -> Idaho Public Television (iptv) rfq015000145 Unified Metadata Generator System bneattachments? -> Georgia Department of Human Services Alcohol/Drug Screening Services Solicitation No: 42700-040-dhs0000205 Cost Proposal Worksheet Metro Area – bneattachments? -> Request for Services 15-12 bneattachments? -> Pdf rfp number bneattachments? -> Request for Qualifications bneattachments? -> Invitation to bid (itb)/Request for Quote (rfq) Form bneattachments? -> Moultrie Airport Runway 16-34 Remarking bneattachments? -> Statement of work Download 150.78 Kb. Share with your friends:
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