Ankoor yogesh kulkarni dhruv poojari aarthy chellsamy
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| 11. Prediction Model From the analysis and the findings thereafter a few basic understandings can be drawn. 1. The conversion of a rupee spent on advertisement expenditure isn‟t directly equally to FDI inflows. This points to the fact that the productivity of a certain ad is to be analysed to understand how it is converted to FDI inflows. Tathapi (UGC Care Journal) ISSN:2320-0693 Vol-19-Issue-24-June-2020 Page Copyright ⓒ Author 2. The productivity of an advertisement is very important as if a certain ad is not at all productive, no matter how much amount is spent on it will provide minimal or no returns. It can be analysed on the basis of certain factors, i.e., number of readers, ranking of that particular newspaper and the amount spent in terms of advertisement expenditure. On the basis of the above a model of predicting FDI inflow can be made on the basis of certain formulae Such that = Alternatively Fora yearn) Tathapi (UGC Care Journal) ISSN:2320-0693 Vol-19-Issue-24-June-2020 Page Copyright ⓒ Author Similarly, if the factor can be found fora number of years and = ff, ff and fare the years preceding f n) Where is productivity of advertisement expenditure fora year „1‟ is the total number of square units spent for advertising expenditure number of readers fora newspaper A amount spent for advertising expenditure on that newspaper is expected FDI fora selected year Such a factor can be found out fora certain number of years after which an average can be found out along with that, a predicted inflow on the basis of that factor can be found based on which a standard deviation of that average/factor can be calculated to find a range of inflow can be found based on the factor. This range will ensure that a higher area is covered in terms of estimated FDI inflow by giving a high value and a low value fora selected year and providing the user of this model a range of estimated FDI inflow.It is also important to note that the above is only relevant for print media (i.e., newspaper) but can be furthered to other mediums of promotions. This was done on the basis of availability of data from the government. The mean factor calculation table as apart of mean of the averages of Tathapi (UGC Care Journal) ISSN:2320-0693 Vol-19-Issue-24-June-2020 Page Copyright ⓒ Author the sectors that has been derived by finding the mean of the number of times the FDI Inflow is divisible by the promotional expenditure can also be used. The alternative factor can be used as a simplistic version of the first model, but should be done so with caution as in the alternative approach, it doesn‟t take into account the productivity of an advertisement and presupposes all advertisements to be equally productive effective in nature. The pros of this approach include the fact that it does not require multitude of data but as apart of its cons, it might not produce results with the same accuracy as the first model which factors in the effectiveness productiveness of advertisements. Download 494.04 Kb. Share with your friends:
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