Accounting technicians scheme west africa
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- C.9.5 Types of Retailers The retailers can be classified into Small scale retailers and large scale retailers (a) Small Scale Retailers
- Market traders
- Large scale retailers : i) Departmental stores
- (ii) Multiple shops
- (iii) Mail order houses
| C.9.4 Retailing Retailing refers to all activities directly related to the sale of goods or services to ultimate consumers. A retailer is a business that sells primarily to consumers. Retailers are important in distribution because of the following reasons i) They provide a convenient means of supply of all goods and services for the consumer. ii) They divide the product into smaller units suitable to the consumer. iii) They provide after-sales services such as installation, repairs, home delivery and packaging services for customers. iv) They provide credit facilities to consumers who purchase their products v) They educate consumers on the proper use of products they purchase. vi) They relieve the wholesaler of the necessity of keeping large inventories vii) They provide the wholesaler with information on the needs of consumers. C.9.5 Types of Retailers The retailers can be classified into Small scale retailers and large scale retailers (a) Small Scale Retailers (i) Unit stores: These are the retail stores run on proprietary basis dealing in general stores or single line stores. ii) Street traders: They are the retailers who display their stock on footpaths or the sidewalks of the busy street. iii) Market traders: These retailers open their shops on fixed days or dates in specified areas. The time interval maybe week, or a month. iv) Hawkers and peddlers This type of retailers do not have any fixed place of business. They carry goods from one place to another. They keep on moving from locality to locality. vb Cheap-jacksb: Cheap jacks is retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities. 254 b) Large scale retailers: i) Departmental stores: A departmental stores carries several product line, invariably all that is required by atypical household. It includes food, clothing, appliances, other household goods, furnishings and gifts etc. It is a central location and a unified control. Ina typical department store each product line is managed independently by specialist buyers. (ii) Multiple shops: It is a chain of retail store dealing in identical and generally restricted range of articles operating indifferent localities under central ownership and control. It works on the principles of centralized buying and administration and decentralized selling. It is also known as chain store. (iii) Mail order houses: Here, the customers do not visit the seller’s premises and there is no personal inspection of goods before the purchase. Orders are received from customers through post and the goods are also sold through post. The transaction is settled through postal medium. E.g. Leather goods, readymade garments etc. (iv) Download 3.37 Mb. Share with your friends:
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